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An “impassioned tribute” (Publishers Weekly, starred review) to
the most influential music culture today, Atlanta rap—a
masterful, street-level story of art, money, race, class, and
salvation from acclaimed New York Times reporter Joe Coscarelli.
From mansions to trap houses, office buildings to strip clubs,
Atlanta is defined by its rap music. But this flashy and fast-paced
world is rarely seen below surface level as a collection not of
superheroes and villains, cartoons and caricatures, but of flawed
and inspired individuals all trying to get a piece of what everyone
else seems to have. In artistic, commercial, and human terms,
Atlanta rap represents the most consequential musical ecosystem of
this century. Rap Capital tells the dramatic stories of the people
who make it tick and the city that made them that way. The lives of
the artists driving the culture, from megastars like Lil Baby and
Migos to lesser-known local strivers like Lil Reek and Marlo,
represent the modern American dream but also an American nightmare,
as young Black men and women wrestle generational curses, crippled
school systems, incarceration, and racism on the way to an
improbably destination atop art and commerce. Across Atlanta, rap
dreams power countless overlapping economies, but they’re also a
gamble, one that could make a poor man rich or a poor man poorer,
land someone in jail or keep them out of it. Drawing on years of
reporting, more than a hundred interviews, dozens of hours in
recording studios and on immersive ride-alongs, acclaimed New York
Times reporter Joe Coscarelli weaves a cinematic tapestry of this
singular American culture as it took over in the last decade, from
the big names to the lesser-seen prospects, managers,
grunt-workers, mothers, DJs, lawyers, and dealers that are equally
important to the industry. The result is a deeply human,
era-defining book that is “required reading for anyone who has
ever wondered how, exactly, Atlanta hip-hop took over the world”
(Kelefa Sanneh, author of Major Labels). Entertaining and profound,
Rap Capital is an epic of art, money, race, class, and sometimes,
salvation.
A modern epic about the most consequential music culture today,
Atlanta rap-a masterful, street-level story of art, money, race,
class, and salvation from acclaimed New York Times reporter Joe
Coscarelli. From mansions to trap houses, office buildings to strip
clubs, Atlanta is defined by its rap music. But this flashy and
fast-paced world is rarely seen below surface-level as a collection
not of superheroes and villains, cartoons and caricatures, but of
flawed and inspired individuals all trying to get a piece of what
everyone else seems to have. In artistic, commercial, and human
terms, Atlanta rap represents the most consequential musical
ecosystem of this century so far. Rap Capital tells the dramatic
stories of the people who make it tick, and the city that made them
that way. The lives of the artists driving the culture, from
megastars like Lil Baby and Migos to lesser-known local strivers
like Lil Reek and Marlo, represent the modern American dream but
also an American nightmare, as young Black men and women wrestle
generational curses, crippled school systems, incarceration, and
racism on the way to an improbable destination atop art and
commerce. Across Atlanta, rap dreams power countless overlapping
economies, but they're also a gamble, one that could make a poor
man rich or a poor man poorer, land someone in jail or keep them
out of it. Drawing on years of reporting, more than a hundred
interviews, dozens of hours in recording studios and on immersive
ride-alongs, acclaimed New York Times reporter Joe Coscarelli
weaves a cinematic tapestry of this singular American culture as it
took over in the last decade, from the big names to the lesser-seen
prospects, managers, grunt-workers, mothers, DJs, lawyers and
dealers that are equally important to the industry. The result is a
deeply human, era-defining book. Entertaining and profound, Rap
Capital is an epic of art, money, race, class, and sometimes,
salvation.
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