About the Contributor(s): Joe D. Batten, MS, CPAE was the author of fourteen books, over four training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase ""Be All You Can Be."" Mr. Batten was widely considered the ""Sales Training Dean of America."" Steve Havemann, MS brings an expertise in education, training, and development. Through his programmatic work, Mr. Havemann excels at the art of persuasion and business development. He is a recognized leader within his community and serves on a variety of Boards of Directors. He holds his MEd from Drake University, with a focus in Training in Development.

Endorsements: "This book adds a significant dimension to the current emphasis on Total Quality Management by emphasizing both the need and the means for bringing about cultural change that will ensure positive bottom line results." --George Morrisey, author of Creating Your Future: Personal Strategic Planning for Professionals "Joe Batten has done it again. His nine steps for a Total Quality Culture are right on target." --Christopher Hegarty, author of How to Manage Your Boss and How to Jumpstart Your Brain "Joe Batten is my mentor. I experienced the great contents opf Building a Total Quality Culture every day. It is an excellent book I guarantee it." --Arthur Bauer, President, American Media Incorporated