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Essentials of Business Research Methods provides an accessible and
comprehensive introduction to research methods and analytical
techniques for business students. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. Covering both qualitative and quantitative analysis, the
book explores critical topics, including ethics in business
research, privacy matters, data analytics, customer relationship
management, how to conduct information-gathering activities more
effectively in a rapidly changing business environment, and more.
This fifth edition has been fully updated throughout, covering
emerging technologies such as machine learning and blockchain
technology, as well as expanded coverage of secondary data, using
examples from around the world. A realistic continuing case used
throughout the book, applied research examples and ethical dilemma
mini cases, enable upper-level undergraduate and postgraduate
students to see how business research information is used in the
real world. This comprehensive textbook is supported by a range of
online resources, including an instructor’s manual, PowerPoint
slides, and a test bank.
Essentials of Business Research Methods provides an accessible and
comprehensive introduction to research methods and analytical
techniques for business students. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. Covering both qualitative and quantitative analysis, the
book explores critical topics, including ethics in business
research, privacy matters, data analytics, customer relationship
management, how to conduct information-gathering activities more
effectively in a rapidly changing business environment, and more.
This fifth edition has been fully updated throughout, covering
emerging technologies such as machine learning and blockchain
technology, as well as expanded coverage of secondary data, using
examples from around the world. A realistic continuing case used
throughout the book, applied research examples and ethical dilemma
mini cases, enable upper-level undergraduate and postgraduate
students to see how business research information is used in the
real world. This comprehensive textbook is supported by a range of
online resources, including an instructor’s manual, PowerPoint
slides, and a test bank.
In an era of big data and data analytics, how can managers make
decisions based on almost unlimited information, not to mention
hiring and retaining individuals with the required data analytics
skills? The new fourth edition of Essentials of Business Research
Methods explains research methods and analytical techniques for
individuals who aren't data scientists. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. They include critical topics, such as the increasing
role of online research, ethical issues, privacy matters, data
analytics, customer relationship management, how to conduct
information-gathering activities more effectively in a rapidly
changing business environment, and more. This is also the only text
that includes a chapter on qualitative data analysis, and the
coverage of quantitative data analysis is more extensive as well as
much easier to understand than in other texts. A realistic
continuing case used throughout the book, applied research
examples, and ethical dilemma mini cases enable upper-level
undergraduate and postgraduate students to see how business
research information is used in the real world. This comprehensive
textbook is supported by a range of online resources, including
instructors' manuals, PowerPoint slides, and test banks.
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