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Essentials of Business Research Methods (Paperback, 4th edition)
Loot Price: R4,228
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Essentials of Business Research Methods (Paperback, 4th edition)
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In an era of big data and data analytics, how can managers make
decisions based on almost unlimited information, not to mention
hiring and retaining individuals with the required data analytics
skills? The new fourth edition of Essentials of Business Research
Methods explains research methods and analytical techniques for
individuals who aren't data scientists. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. They include critical topics, such as the increasing
role of online research, ethical issues, privacy matters, data
analytics, customer relationship management, how to conduct
information-gathering activities more effectively in a rapidly
changing business environment, and more. This is also the only text
that includes a chapter on qualitative data analysis, and the
coverage of quantitative data analysis is more extensive as well as
much easier to understand than in other texts. A realistic
continuing case used throughout the book, applied research
examples, and ethical dilemma mini cases enable upper-level
undergraduate and postgraduate students to see how business
research information is used in the real world. This comprehensive
textbook is supported by a range of online resources, including
instructors' manuals, PowerPoint slides, and test banks.
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