An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:

• Get started in business for as little as $15,000
• Secure the optimum location
• Get the financing that best suits your goals
• Buy, use, and maintain equipment
• Find and deal with suppliers
• Market your espresso business with little or no capital
• Brew delicious, high-quality coffee drinks that keep customers coming back for more
• Hire and manage personnel
• And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.