The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.

The second volume of the most loved and requested stories from the Christmas in My Heart series -- compiled by famed author, Joe wheeler. Joe Wheeler is renowned for bringing the classic stories of Christmas to eager readers, and he continues this tradition with this newly handpicked collection, in an elegantly designed Christmas keepsake, The Best of Christmas in My Heart, Volume 2. These time-tested stories are sure to warm the heart of readers of all ages. This special volume also includes personal journaling pages that allow readers to preserve their holiday memories for years to come, so they can recall them with the same joy and happiness as when they first jotted them down. The Best of Christmas in My Heart, Volume 2 is the perfect gift for family, friends, and loved ones, distilling the peace, hope, and love of Christmas into timeless tales that will touch readers' hearts. This collection awakens wonderful nostalgia in anyone who has ever sat at the feet of a parent or grandparent and been swept up in Christmas stories of old. Now readers can relive that cheerful experience simply with this beautiful holiday treasure.