At a time of great economic uncertainty, The Business of Higher Education looks at the pros and cons of colleges and universities taking a more business-like approach to fulfilling their missions. How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service. Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.

Beat the competition. Go global. Influence government. Persuade customers. Increase shareholder value. These are among the pressures to perform in today's business environment, and the consequences of failure can be dire. Leaders must stay ahead of competitors and deliver results, all while trying to do the right thing by employees, customers, communities, and other stakeholders. Yet the opportunities to cross ethical boundaries are widespread and compelling. What are leaders learning as they face these challenges? Over a dozen of today's most influential leaders--people who grapple with ethical dilemmas on a near-daily basis--share real-world perspectives from the trenches, showing the breadth of ethical challenges facing today's leaders in a variety of industries and professional fields. Leaders on Ethics is a window into the minds of some of our most prominent leaders. It features first-hand presentations by CEOs and other nationally known executives, originally given to their peers during discussion forums at The Southern Institute for Business and Professional Ethics. In addressing subjects ranging from marketing with a conscience to promoting workplace diversity to dealing with the implications of globalization, these leaders provide a wide variety of perspectives on the ethics of leadership. Along the way, they reveal successes and failures and present lessons learned in navigating the tumultuous waters of today's society. The following leaders, among others, share their experiences in facing--and facing down--ethical dilemmas and challenges: *James Copeland, recently retired chairman and CEO of Deloitte & Touche, discusses ethics in public accounting and the uncertain future ofbig accounting firms. *Debra Waller, chairman and CEO of Jockey International, on the ethics of using sexual images to sell apparel to young people. *Jack Ward, chairman and CEO of Russell Corporation, on the challenge of managing workforce diversity. *Deval Patrick, former executive VP, corporate secretary and general counsel of The Coca-Cola Company, former general counsel of Texaco, and now the governor of Massachusetts, on globalization and corporate accountability. *Karen Katen, president of Pfizer Human Health and vice chairman of Pfizer, on ethical issues in the pharmaceutical industry. *Ed Zinbarg, retired chief investment officer and chief administrative officer of Prudential Life Insurance Company, on what businesses can learn about ethics from the world's major religions. *John Wieland, founder and CEO of John Wieland Homes and Neighborhoods, on the ethical challenges he encountered in developing an entrepreneurial firm. *Steve Odland, chairman and CEO of The Office Depot and chair of the corporate governance task force of Business Roundtable, on what corporations are learning about best practices in ethical governance. Framed by insightful commentary by ethics and leadership expert John Knapp, this volume illuminates ethical leadership in action, and its timeless principles will serve to inspire and guide aspiring leaders, students, and entrepreneurs for decades to come.