The Business of Higher Education - [3 volumes] (Hardcover)

At a time of great economic uncertainty, The Business of Higher Education looks at the pros and cons of colleges and universities taking a more business-like approach to fulfilling their missions. How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service. Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	October 2009
First published:	October 2009
Editors:	John C. Knapp Ph.D. • David J. Siegel
Dimensions:	240 x 162 x 85mm (L x W x H)
Format:	Hardcover - Cloth over boards
Pages:	909
ISBN-13:	978-0-313-35350-5
Categories:	Books > Social sciences > General Books > Business & Economics > General
LSN:	0-313-35350-6
Barcode:	9780313353505

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!