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Innovation is not easy. Understanding the liability of newness but
the potential for greatness is the central theme of this work.
Innovation Renaissance explores and debunks the myths that have
arisen from the proliferation of misleading and often confusing
popular press treatments of creativity and innovation. Examples
include the notion that successful entrepreneurs are winners
because they are innovative-whereas creativity and business
start-up acumen are not the same, and are rarely paired-or the idea
of disruptive technology, which has now become the buzzword
equivalent to radical new technology products or services, despite
the fact that new technologies tend to offer simple,
limited-capability products or services to satisfy overlooked
customer demand. The popularity of open innovation has spawned
assumptions, like the idea that crowdsourcing will increase the
number of truly new ideas-but in fact the more novel these ideas,
the less likely they are to be adopted by incumbent firms because
they are less familiar. Starting by defining innovation and the
theories that have arisen surrounding it, Ettlie considers
individual creativity and innovativeness, radical innovation, new
products, new services, process innovation, and information
technology. There is special emphasis on neglected topics such as
the dark side of the innovation process-the unintended consequences
of new ventures. Finally, the last chapter of the book summarizes a
prescriptive model of the innovation process and attempts to answer
the question: what causes innovation? Three major constructs are
explored: leadership, enhancing capabilities and integration. This
informative and unique text is designed as a resource for
postgraduate students, academics, and professionals deeply
committed to understanding and working through the innovation
process. The book includes an introduction to the subject before
moving on to an in-depth study of emerging evidence and topics in
the field.
Engineered in Japan presents a unique and comprehensive examination
of technology management in the most successful Japanese companies:
unique in that all chapters go beyond superficial descriptions of
stylized practices to look in depth at particular issues, often
contradicting or qualifying the conventional wisdom; comprehensive
in that it covers the entire technology life cycle from basic
R&D, to development engineering, to manufacturing processes, to
learning from the Japanese.
Each chapter is based on original research by noted scholars in
the field, and identifies technology management practices that have
become a major source of competitive advantage for highly
successful Japanese companies. Engineered in Japan documents the
best practices from such companies as Toyota, Hitachi, Toshiba, and
Nippondenso, and discusses how these technology management
practices can be usefully adopted in other cultural contexts.
Going beyond past observations, the authors all delve below the
surface of Japanese management approaches. They look more closely
than has been done before at how particular methods are applied,
and they identify some new practices that have not yet been
highlighted in books on Japanese methods. Presenting recent data
that contradict some conventional thinking about U.S.-Japanese
differences, they look at old techniques from a new
perspective.
"U.S. managers can perhaps learn more from the process of creation
in Japan and the organizational structures that support
innovation," say the editors in their introduction, "than from the
particular approaches, tools, and technologies created." A running
theme throughout the book is that Japanese managers and engineers
tend to think in terms of systems, focusing not just on the parts
but on the connections between them. Engineered in Japan is must
reading for technology managers and engineers, along with anyone
interested in Japanese business, engineering, and management.
Innovation is not easy. Understanding the liability of newness but
the potential for greatness is the central theme of this work.
Innovation Renaissance explores and debunks the myths that have
arisen from the proliferation of misleading and often confusing
popular press treatments of creativity and innovation. Examples
include the notion that successful entrepreneurs are winners
because they are innovative-whereas creativity and business
start-up acumen are not the same, and are rarely paired-or the idea
of disruptive technology, which has now become the buzzword
equivalent to radical new technology products or services, despite
the fact that new technologies tend to offer simple,
limited-capability products or services to satisfy overlooked
customer demand. The popularity of open innovation has spawned
assumptions, like the idea that crowdsourcing will increase the
number of truly new ideas-but in fact the more novel these ideas,
the less likely they are to be adopted by incumbent firms because
they are less familiar. Starting by defining innovation and the
theories that have arisen surrounding it, Ettlie considers
individual creativity and innovativeness, radical innovation, new
products, new services, process innovation, and information
technology. There is special emphasis on neglected topics such as
the dark side of the innovation process-the unintended consequences
of new ventures. Finally, the last chapter of the book summarizes a
prescriptive model of the innovation process and attempts to answer
the question: what causes innovation? Three major constructs are
explored: leadership, enhancing capabilities and integration. This
informative and unique text is designed as a resource for
postgraduate students, academics, and professionals deeply
committed to understanding and working through the innovation
process. The book includes an introduction to the subject before
moving on to an in-depth study of emerging evidence and topics in
the field.
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