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In 1966, recent art college grad, John F. Tyson, became the first
industrial designer hired by Northern Electric, Bell Canada's
modest manufacturing arm. In 2000, he retired as vice-president of
advanced technology for Nortel, then the world's leading supplier
of communications networks.
Adventures in Innovation-Inside the Rise and Fall of Nortel
chronicles John F. Tyson's journey from student to senior executive
when an entirely new world of human communications came into being.
He traces the development of corporate identity, vision, and
activities of Bell-Northern Research (BNR), which would become one
of the most innovative and widely respected
research-and-development organizations in the world.
Throughout, he candidly portrays the many colourful personalities
he met along the way who helped realize grand visions. As an
innovator and passionate champion of R&D, he offers critical
insights into the interplay of innovation, vision, and leadership
as the key to corporate success. He details some of his own
pioneering work in user-centred design and market research methods,
translating the philosophical to the tangible within a
collaborative community of people, process and product, and
delivering groundbreaking innovations to the marketplace.
In Adventures in Innovation, John F. Tyson gives readers an
insider's compelling perspective on a turbulent time in
communications history, all written with humour and the sense of
wonder and delight that marked his fascinating career.
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