Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. Special Operations Command and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.

This report is the culmination of a two-year project examining the complex relations among Turkey, Russia, and Iran in an effort to better understand these countries' perceptions in the post-Cold War world and the conditions and interests that cause international political alignments among them. It surveys the undercurrents of these relationships in a political, economic, and energy supply and demand context and assesses the geostrategic and regional impact of these dynamics through a series of case studies on developments in the Middle East, Caucasus, and Central Asia. The report is meant to provide U.S. policymakers with practical recommendations for calibrating and balancing relations with each of these three countries, while taking into account the interests of other major actors. It integrates independent analysis by CSIS scholars with perspectives from Turkish, Russian, and Iranian counterparts obtained through extensive field research and two international workshops held in Ankara and Moscow.

In this volume, a distinguished group of scholars examine the national experiences of six major twentieth-century powers-- the United States, Japan, Turkey, China, India and Germany-to discern the centuries' legacies for today and the lessons for tomorrow. They explore core themes including anticolonialism, democracy, socialism, nationalism, industrialization, nuclear weapons, and globalization and provide their own personal interpretations of the century, as well as their respective nation's experiences and historical memory of the era. Together, they provide a broad historical context of the forces that shaped the twentieth century that will be of interest to scholars and students of history as well as policymakers.