Now more than ever, in the arenas of national security, diplomacy,
and military operations, effective communication strategy is of
paramount importance. A 24/7 television, radio, and Internet news
cycle paired with an explosion in social media demands it.
According to James P. Farwell, an expert in communication strategy
and cyber war who has advised the U.S. Special Operations Command
and the Department of Defense, and worked nationally and
internationally as a media and political consultant, this book
examines how colorful figures in history from Julius Caesar to
Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack
Obama and Ronald Reagan, have forged communication strategies to
influence audiences. Mark Twain said that history doesn't repeat
itself, but rhymes. In showing how major leaders have moved
audiences, Farwell bears out Twain's thesis. Obama and Luther each
wanted to reach a mass audience. Obama used social media and the
Internet. Luther used the printing press. But the strategic mindset
was similar. Hugo Chavez identifies with Simon Bolivar, but his
attitude towards the media more closely echoes Napoleon. Caesar
used coins to build his image in ways that echo the modern use of
campaign buttons. His "triumphs," enormous parades to celebrate
military victories, celebrated his achievements and aimed to
impress the populace with his power and greatness. Adolph Hitler
employed a similar tactic with his torchlight parades. The book
shows how the US government's approach to strategic communication
has been misguided. It offers a colorful, incisive critical
evaluation of the concepts, doctrines, and activities that the US
Department of Defense and Department of State employ for
psychological operations, military information support operations,
propaganda, and public diplomacy. Persuasion and Power is a book
about the art of communication strategy, how it is used, where, and
why. Farwell's adroit use of vivid examples produce a
well-researched, entertaining story that illustrates how its
principles have made a critical difference throughout history in
the outcomes of crises, conflicts, politics, and diplomacy across
different cultures and societies.
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