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Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.):... Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)
Dieter Ahlert, Josef Hesse, John Jullens, Percy Smend
R1,864 Discovery Miles 18 640
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Die Autoren diskutieren Chancen und Risiken einer Multikanalstrategie. Sie stellen eine konkrete Entscheidungsgrundlage zur strategischen Absatzkanalwahl vor, beleuchten relevante Branchen und zeigen Herausforderungen und Best Practices auf. Abschliessend erfolgt eine ubergreifende Darstellung der Anforderungen des Multikanalmanagements an Controlling und Informationstechnologie.
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