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Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.) Loot Price: R2,048
Discovery Miles 20 480
Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.):...

Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)

Dieter Ahlert, Josef Hesse, John Jullens, Percy Smend

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Loot Price R2,048 Discovery Miles 20 480 | Repayment Terms: R192 pm x 12*

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Die Autoren diskutieren Chancen und Risiken einer Multikanalstrategie. Sie stellen eine konkrete Entscheidungsgrundlage zur strategischen Absatzkanalwahl vor, beleuchten relevante Branchen und zeigen Herausforderungen und Best Practices auf. Abschliessend erfolgt eine ubergreifende Darstellung der Anforderungen des Multikanalmanagements an Controlling und Informationstechnologie.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: July 2012
First published: July 2012
Editors: Dieter Ahlert • Josef Hesse • John Jullens • Percy Smend
Dimensions: 244 x 170 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 272
Edition: Softcover Reprint of the Original 1st 2003 ed.
ISBN-13: 978-3-322-90468-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-322-90468-7
Barcode: 9783322904683

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