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Books > Business & Economics > Business & management > Sales & marketing

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Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.) Loot Price: R2,017

Discovery Miles 20 170

Repayment Terms: R189 pm x 12*

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Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.):...

Multikanalstrategien - Konzepte, Methoden Und Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)

Dieter Ahlert, Josef Hesse, John Jullens, Percy Smend

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Loot Price R2,017 Discovery Miles 20 170 | Repayment Terms: R189 pm x 12*

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Die Autoren diskutieren Chancen und Risiken einer Multikanalstrategie. Sie stellen eine konkrete Entscheidungsgrundlage zur strategischen Absatzkanalwahl vor, beleuchten relevante Branchen und zeigen Herausforderungen und Best Practices auf. Abschliessend erfolgt eine ubergreifende Darstellung der Anforderungen des Multikanalmanagements an Controlling und Informationstechnologie.
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General

Imprint:	Gabler Verlag
Country of origin:	Germany
Release date:	July 2012
First published:	July 2012
Editors:	Dieter Ahlert • Josef Hesse • John Jullens • Percy Smend
Dimensions:	244 x 170 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	272
Edition:	Softcover Reprint of the Original 1st 2003 ed.
ISBN-13:	978-3-322-90468-3
Languages:	German
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-322-90468-7
Barcode:	9783322904683