Nonprofit Marketing: Tools And Techniques Presents A Series Of 35 Essential Marketing Tools And Demonstrates Their Application In The Nonprofit Sector, Referencing Myriad Diverse Entities, Including Zoological Parks, Planetariums, Theater Companies, Medical Clinics, Workforce Development Centers, Food Banks, And More. Ideal For Undergraduate And Graduate Courses In Nonprofit Marketing, Promotion, Fundraising, And Related Courses, The Text Covers A Broad Spectrum Of Topics, Including Product Development And Portfolio Analysis, Branding And Identity Management, Target Marketing, Consumer Behavior And Product Promotions, Environmental Analysis And Competitive Assessment, And Marketing Management, Strategy, And Planning. Each Chapter Focuses On A Specific Marketing Tool And Can Be Read As A Stand-Alone Presentation Of The Topic. Instructor Resources: Instructor's Manual, Powerpoints, Testbank

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.