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Brands are among the most valuable assets of most of today's
corporations. Brand names are the lingua franca of commerce.
Branding is all about brands in both the packaged goods and the
services industries - how to develop them, how to protect them, how
to use them effectively. It combines the practical experience of
marketing executives, trade mark lawyers, designers, advertising
agents and others. It provides an international perspective on
branding and is the first, authoritative book written on this
increasingly important subject.
The Routledge Handbook of Contemporary English Pronunciation
provides a comprehensive survey of this field covering both
theoretical and practical perspectives on pronunciation. In 35
chapters contributed by leading scholars from around the world,
this Handbook examines: linguistic and historical background of
sound systems and theoretical issues linked to sound changes;
pronunciation acquisition and factors related to speech production;
pronunciation research and applications to second language
pronunciation; the link between pronunciation and other language
skills including perception and other socio-cultural factors;
pronunciation and its relation to World Englishes. The Routledge
Handbook of Contemporary English Pronunciation will be essential
reading for anyone with an interest in pronunciation.
The Routledge Handbook of Contemporary English Pronunciation
provides a comprehensive survey of this field covering both
theoretical and practical perspectives on pronunciation. In 35
chapters contributed by leading scholars from around the world,
this Handbook examines: linguistic and historical background of
sound systems and theoretical issues linked to sound changes;
pronunciation acquisition and factors related to speech production;
pronunciation research and applications to second language
pronunciation; the link between pronunciation and other language
skills including perception and other socio-cultural factors;
pronunciation and its relation to World Englishes. The Routledge
Handbook of Contemporary English Pronunciation will be essential
reading for anyone with an interest in pronunciation.
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