Branding - A Key Marketing Tool (Hardcover, 2nd Revised edition)

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 1991
First published:	1992
Editors:	John M. Murphy
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	220
Edition:	2nd Revised edition
ISBN-13:	978-0-333-56076-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-333-56076-0
Barcode:	9780333560761

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