Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Branding - A Key Marketing Tool (Hardcover, 2nd Revised edition) Loot Price: R4,358
Discovery Miles 43 580
Repayment Terms: R408 pm x 12*
Add to cart
Branding - A Key Marketing Tool (Hardcover, 2nd Revised edition): John M. Murphy

Branding - A Key Marketing Tool (Hardcover, 2nd Revised edition)

John M. Murphy

 (sign in to rate)
Loot Price R4,358 Discovery Miles 43 580 | Repayment Terms: R408 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 1991
First published: 1992
Editors: John M. Murphy
Dimensions: 235 x 155 x 19mm (L x W x T)
Format: Hardcover
Pages: 220
Edition: 2nd Revised edition
ISBN-13: 978-0-333-56076-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 0-333-56076-0
Barcode: 9780333560761

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R452 Discovery Miles 4 520
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R363 Discovery Miles 3 630
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R816 R733 Discovery Miles 7 330
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R540 R512 Discovery Miles 5 120
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R713 Discovery Miles 7 130
Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): J Craig...
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,178 R1,110 Discovery Miles 11 100
Brand Management (Paperback): H.B. Klopper, E. North
Brand Management
H.B. Klopper, E. North Paperback  (2)
 R794 Discovery Miles 7 940
Marketing Management - A South African Perspective (Paperback, 5th Edition): M C Cant, L. Kamffer, Y. Gowpall
Marketing Management - A South African…
M C Cant, L. Kamffer, … Paperback R480 Discovery Miles 4 800

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners