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Combined Transport Documents - A Handbook of Contracts for the Combined Transport Industry (Hardcover): John Richardson Combined Transport Documents - A Handbook of Contracts for the Combined Transport Industry (Hardcover)
John Richardson
R5,381 Discovery Miles 53 810 Ships in 12 - 17 working days

Combined Transport Documents provides a comprehensive guide to combined transport or multi-modal contracts. It examines the main contracts that deal with combined transport logically, from those concerned with the procuring of tonnage through to those that deal with general average and salvage. It also focuses on the complicated chains of indemnity particular to multimember consortium operations and explains in substantial detail a recommended draft bill of lading contract of carriage which the author himself developed. Combined Transport Documents provides a comprehensive guide to combined transport or multi-modal contracts. It examines the main contracts that deal with combined transport logically, from those concerned with the procuring of tonnage through to those that deal with general average and salvage. It also focuses on the complicated chains of indemnity particular to multi-member consortium operations and explains in substantial detail a recommended draft bill of lading contract of carriage which the author himself developed.

Camden Town Walk (Paperback): John Richardson Camden Town Walk (Paperback)
John Richardson
R162 Discovery Miles 1 620 Ships in 12 - 17 working days
Language and Journalism (Paperback): John Richardson Language and Journalism (Paperback)
John Richardson
R1,346 Discovery Miles 13 460 Ships in 9 - 15 working days

This book is an indispensable "cutting edge" book for students and researchers of journalism studies seeking a text that illustrates and applies a range of linguistic and discourse-analytic approaches to the analysis of journalism. While the form, function and politics of the language of journalism have attracted scholars from a wide range of academic disciplines, too often this analysis has reduced the work of journalists to text-characteristics alone. In contrast, this collection is united by the principle that journalistic discourse is always socially situated and the result of a series of processes - produced by journalists in accordance with particular production techniques and in specific institutional settings - and as such, analysis requires more than the methods offered by linguists. The contributors to this book draw on a range of the most prominent theoretical and methodological approaches to media discourse - including Conversation Analysis, Critical Discourse Analysis, the APPRAISAL framework, Multi-modal Analysis and Rhetoric - in making sense of the language of newspapers (national, local and minority press), television and online journalism. Written in an engaging style by distinguished academic authorities, this book provides a state-of-the-art review of the subject. This book was published as a special issue of Journalism Studies.

Eighteenth Century English Poetry - The Annotated Anthology (Hardcover, Annotated Ed): Nalini Jain, John Richardson Eighteenth Century English Poetry - The Annotated Anthology (Hardcover, Annotated Ed)
Nalini Jain, John Richardson
R2,841 Discovery Miles 28 410 Ships in 12 - 17 working days

This anthology of 18th-century English poetry is extensively annotated for a new generation of readers. It combines the scope of a period anthology with the detailed annotations of an authoritative single-author edition. Selected poets include John Wilmot, Earl of Rochester, John Dryden, Jonathan Swift, Anne Finch, Countess of Winchilsea, Joseph Addison, Alexander Pope and William Cowper. The guiding principle of the annotation is one of thoroughness: the editors concentrate on works where the meanings have changed, on primary allusions and on relevant details of social and political history.

Making Movie Magic: The Photographs (Hardcover): John Richardson Making Movie Magic: The Photographs (Hardcover)
John Richardson; Foreword by Michael G. Wilson, Barbara Broccoli
R776 Discovery Miles 7 760 Ships in 12 - 17 working days

In 2019, Oscar-winning special effects supremo John Richardson released his first book, the bestselling Making Movie Magic, which chronicled his remarkable career in the film industry. A year later, during a house clear-out as the UK was stuck in a seemingly never-ending lockdown, he unearthed another treasure trove of behind-the-scenes images from the blockbuster films he worked on. Featuring never-before-seen photos from the Harry Potter films, eight James Bond films, The Omen, A Bridge Too Far, Superman, Aliens, Willow, Cliffhanger and many others, all reproduced in stunning colour alongside extended captions, Making Movie Magic: The Photographs is a further celebration of Richardson's extraordinary body of work over five decades.

Language and Journalism (Hardcover): John Richardson Language and Journalism (Hardcover)
John Richardson
R4,135 Discovery Miles 41 350 Ships in 12 - 17 working days

This book is an indispensable "cutting edge" book for students and researchers of journalism studies seeking a text that illustrates and applies a range of linguistic and discourse-analytic approaches to the analysis of journalism. While the form, function and politics of the language of journalism have attracted scholars from a wide range of academic disciplines, too often this analysis has reduced the work of journalists to text-characteristics alone. In contrast, this collection is united by the principle that journalistic discourse is always socially situated and the result of a series of processes ? produced by journalists in accordance with particular production techniques and in specific institutional settings ? and as such, analysis requires more than the methods offered by linguists.

The contributors to this book draw on a range of the most prominent theoretical and methodological approaches to media discourse ? including Conversation Analysis, Critical Discourse Analysis, the APPRAISAL framework, Multi-modal Analysis and Rhetoric ? in making sense of the language of newspapers (national, local and minority press), television and online journalism. Written in an engaging style by distinguished academic authorities, this book provides a state-of-the-art review of the subject.

This book was published as a special issue of Journalism Studies.

Einstein on the Beach: Opera beyond Drama (Paperback): Jelena Novak, John Richardson Einstein on the Beach: Opera beyond Drama (Paperback)
Jelena Novak, John Richardson
R1,296 Discovery Miles 12 960 Ships in 12 - 17 working days

Philip Glass and Robert Wilson's most celebrated collaboration, the landmark opera Einstein on the Beach, had its premiere at the Avignon Festival in 1976. During its initial European tour, Metropolitan Opera premiere, and revivals in 1984 and 1992, Einstein provoked opposed reactions from both audiences and critics. Today, Einstein is well on the way itself to becoming a canonized avant-garde work, and it is widely acknowledged as a profoundly significant moment in the history of opera or musical theater. Einstein created waves that for many years crashed against the shores of traditional thinking concerning the nature and creative potential of audiovisual expression. Reaching beyond opera, its influence was felt in audiovisual culture in general: in contemporary avant-garde music, performance art, avant-garde cinema, popular film, popular music, advertising, dance, theater, and many other expressive, commercial, and cultural spheres. Inspired by the 2012-2015 series of performances that re-contextualized this unique work as part of the present-day nexus of theoretical, political, and social concerns, the editors and contributors of this book take these new performances as a pretext for far-reaching interdisciplinary reflection and dialogue. Essays range from those that focus on the human scale and agencies involved in productions to the mechanical and post-human character of the opera's expressive substance. A further valuable dimension is the inclusion of material taken from several recent interviews with creative collaborators Philip Glass, Robert Wilson, and Lucinda Childs, each of these sections comprising knee plays, or short intermezzo sections resembling those found in the opera Einstein on the Beach itself. The book additionally features a foreword written by the influential musicologist and cultural theorist Susan McClary and an interview with film and theater luminary Peter Greenaway, as well as a short chapter of reminiscences written by the singer-songwriter Suzanne Vega.

Einstein on the Beach: Opera beyond Drama (Hardcover): Jelena Novak, John Richardson Einstein on the Beach: Opera beyond Drama (Hardcover)
Jelena Novak, John Richardson
R5,330 Discovery Miles 53 300 Ships in 12 - 17 working days

Philip Glass and Robert Wilson's most celebrated collaboration, the landmark opera Einstein on the Beach, had its premiere at the Avignon Festival in 1976. During its initial European tour, Metropolitan Opera premiere, and revivals in 1984 and 1992, Einstein provoked opposed reactions from both audiences and critics. Today, Einstein is well on the way itself to becoming a canonized avant-garde work, and it is widely acknowledged as a profoundly significant moment in the history of opera or musical theater. Einstein created waves that for many years crashed against the shores of traditional thinking concerning the nature and creative potential of audiovisual expression. Reaching beyond opera, its influence was felt in audiovisual culture in general: in contemporary avant-garde music, performance art, avant-garde cinema, popular film, popular music, advertising, dance, theater, and many other expressive, commercial, and cultural spheres. Inspired by the 2012-2015 series of performances that re-contextualized this unique work as part of the present-day nexus of theoretical, political, and social concerns, the editors and contributors of this book take these new performances as a pretext for far-reaching interdisciplinary reflection and dialogue. Essays range from those that focus on the human scale and agencies involved in productions to the mechanical and post-human character of the opera's expressive substance. A further valuable dimension is the inclusion of material taken from several recent interviews with creative collaborators Philip Glass, Robert Wilson, and Lucinda Childs, each of these sections comprising knee plays, or short intermezzo sections resembling those found in the opera Einstein on the Beach itself. The book additionally features a foreword written by the influential musicologist and cultural theorist Susan McClary and an interview with film and theater luminary Peter Greenaway, as well as a short chapter of reminiscences written by the singer-songwriter Suzanne Vega.

The Global Convergence Of Vocational and Special Education - Mass Schooling and Modern Educability (Paperback): John... The Global Convergence Of Vocational and Special Education - Mass Schooling and Modern Educability (Paperback)
John Richardson, Jinting Wu, Douglas Judge
R1,141 Discovery Miles 11 410 Ships in 12 - 17 working days

The global trend in educational participation has brought with it a cross-national consequence: the expansion of students with "special needs" (SEN) placed in special education and the growth of "low achieving" students diverted to vocational tracks. This book explores the global expansion of special and vocational education as a highly variable event, not only across nations of considerable economic, political and cultural difference, but between nations with evident similarities as well. The Global Convergence of Vocational and Special Education analyzes how the concept of secular benevolence underscores the divergent and convergent trajectories that vocational and special education have taken across the globe. The authors embrace national differences as the means to observe two dicta of comparative research: similar origins can result in very different outcomes, and similar outcomes can be the result of very different origins.

The Global Convergence Of Vocational and Special Education - Mass Schooling and Modern Educability (Hardcover): John... The Global Convergence Of Vocational and Special Education - Mass Schooling and Modern Educability (Hardcover)
John Richardson, Jinting Wu, Douglas Judge
R4,584 Discovery Miles 45 840 Ships in 12 - 17 working days

The global trend in educational participation has brought with it a cross-national consequence: the expansion of students with "special needs" (SEN) placed in special education and the growth of "low achieving" students diverted to vocational tracks. This book explores the global expansion of special and vocational education as a highly variable event, not only across nations of considerable economic, political and cultural difference, but between nations with evident similarities as well. The Global Convergence of Vocational and Special Education analyzes how the concept of secular benevolence underscores the divergent and convergent trajectories that vocational and special education have taken across the globe. The authors embrace national differences as the means to observe two dicta of comparative research: similar origins can result in very different outcomes, and similar outcomes can be the result of very different origins.

The Body in Qualitative Research (Paperback): John Richardson, Alison Shaw The Body in Qualitative Research (Paperback)
John Richardson, Alison Shaw
R1,078 Discovery Miles 10 780 Ships in 12 - 17 working days

First published in 1998, the three main themes of the book are representation (images and symbols which depict the body), regulation (the social control of bodies) and resistance (strategies which challenge dominant representation and regulation). These themes run through the various chapters which span a wide spectrum of bodily topics. The chapters deal not only with major issues such as media images of male and female bodies, but also with neglected problems such as workplace bullying, unusual settings such as residential institutions for trainee clergy and 'exotica' such as naturism and fetish practices. The topics range from the healthy and sporting - bodybuilding clubs and rugby culture - through to the health problems of Crohn's Disease sufferers and the self-harm practices of women in bail hostels. Also, the book sheds light on the ageing process by including not just young people (teenage girls in physical education lessons) but also the older and increasingly assertive generation of 'wrinklies.'

The Body in Qualitative Research (Hardcover): John Richardson, Alison Shaw The Body in Qualitative Research (Hardcover)
John Richardson, Alison Shaw
R3,243 Discovery Miles 32 430 Ships in 12 - 17 working days

First published in 1998, the three main themes of the book are representation (images and symbols which depict the body), regulation (the social control of bodies) and resistance (strategies which challenge dominant representation and regulation). These themes run through the various chapters which span a wide spectrum of bodily topics. The chapters deal not only with major issues such as media images of male and female bodies, but also with neglected problems such as workplace bullying, unusual settings such as residential institutions for trainee clergy and 'exotica' such as naturism and fetish practices. The topics range from the healthy and sporting - bodybuilding clubs and rugby culture - through to the health problems of Crohn's Disease sufferers and the self-harm practices of women in bail hostels. Also, the book sheds light on the ageing process by including not just young people (teenage girls in physical education lessons) but also the older and increasingly assertive generation of 'wrinklies.'

Making Movie Magic - A Lifetime Creating Special Effects for James Bond, Harry Potter, Superman and More (Paperback, 2nd... Making Movie Magic - A Lifetime Creating Special Effects for James Bond, Harry Potter, Superman and More (Paperback, 2nd edition)
John Richardson; Foreword by Richard Donner
R550 Discovery Miles 5 500 Ships in 12 - 17 working days

John Richardson is an Oscar-winning special effects supervisor and designer, who has been involved in over 100 movies, including nine James Bond adventures, all eight Harry Potter films, Aliens, Superman, A Bridge Too Far, Straw Dogs, The Omen, Cliffhanger, Far and Away, Willow . . . and many, many more. In creating the magic that flows through these films - by creating huge explosions, beheading people, producing futuristic gadgets, making a man fly or breathing life into creatures that amaze and haunt us - Richardson has come to hold a unique place in cinema history. The son of pioneering FX technician Cliff Richardson, he learned his trade at the feet of a master of the craft. With over five decades of adventures under his belt, and a vast photographic collection of unseen pictures, Richardson now lifts the lid on his exciting and fascinating career of making movie magic.

Advances in Critical Discourse Studies (Hardcover, New): John Richardson, Michal Krzyz?anowski, David Machin, Ruth Wodak Advances in Critical Discourse Studies (Hardcover, New)
John Richardson, Michal Krzyz?anowski, David Machin, Ruth Wodak
R1,190 Discovery Miles 11 900 Ships in 12 - 17 working days

Advances in Critical Discourse Studies collects ground-breaking scholarship and cutting-edge research which reflects significant shifts in Critical Discourse Studies, exploring the field from theoretical, analytic and methodological perspectives. Innovative chapters analyse a diverse range of discourses including journalism, mass media, political communication, policy documents, interviews, photographic archive and official bodies. The chapters in Part I explore Critical Discourse Studies from the point of view of history, memory, identity politics, and discourse, analysing salient examples of how memory and recollection of the past shapes understandings and narratives of the present, and visions of future societies. Part II explores problem-oriented analysis in Critical Discourse Studies and examines the roles that discourse plays in the formation, perpetuation and transformation of class relations. Finally, Part III explores a methodological issue by looking at the benefits of reinforcing fieldwork and ethnographic analysis in Critical Discourse Studies. The case studies throughout the book demonstrate that analytic research contributes significantly to the in-depth and in-situ research of a variety of increasingly complex social, historical, political and economic contexts. This book was originally published as three special issues of the journal Critical Discourse Studies.

Heidegger (Paperback): John Richardson Heidegger (Paperback)
John Richardson
R881 Discovery Miles 8 810 Ships in 12 - 17 working days

Martin Heidegger is one of the twentieth century's most influential, but also most cryptic and controversial philosophers. His early fusion of phenomenology with existentialism inspired Sartre and many others, and his later critique of modern rationality inspired Derrida and still others. This introduction covers the whole of Heidegger's thought and is ideal for anyone coming to his work for the first time. John Richardson centres his account on Heidegger's persistent effort to change the very kind of understanding or truth we seek. Beginning with an overview of Heidegger's life and work, he sketches the development of Heidegger's thought up to the publication of Being and Time. He shows how that book takes up Husserl's method of phenomenology and adapts it. He then introduces and assesses the key arguments of Being and Time under three headings-pragmatism, existentialism, and temporality-its three levels of analysis of human experience. Subsequent chapters introduce Heidegger's later philosophy, including his turn towards a historical account of being, and new ideas about how we need to 'think' to get the truth about it; his influential writings on language, art, and poetry, and their role in the Western history of being; and his claim that this history has culminated in a technological relation to things that is deeply problematic, above all in the way it excludes the divine. The final chapter looks at Heidegger's profound influence on several intellectual movements ranging from phenomenology to existentialism to postmodernism. A much-needed and refreshing introduction to this major figure, Heidegger is ideal reading for anyone coming to his work for the first time and will interest and stimulate students and scholars alike.

Eighteenth Century English Poetry (Paperback): Nalini Jain, John Richardson Eighteenth Century English Poetry (Paperback)
Nalini Jain, John Richardson
R1,122 Discovery Miles 11 220 Ships in 12 - 17 working days

This anthology of 18th-century English poetry is extensively annotated for a new generation of readers. It combines the scope of a period anthology with the detailed annotations of an authoritative single-author edition. Selected poets include John Wilmot, Earl of Rochester, John Dryden, Jonathan Swift, Anne Finch, Countess of Winchilsea, Joseph Addison, Alexander Pope and William Cowper. The guiding principle of the annotation is one of thoroughness: the editors concentrate on works where the meanings have changed, on primary allusions and on relevant details of social and political history.

Heidegger (Hardcover): John Richardson Heidegger (Hardcover)
John Richardson
R4,174 Discovery Miles 41 740 Ships in 12 - 17 working days

Martin Heidegger is one of the twentieth century's most influential, but also most cryptic and controversial philosophers. His early fusion of phenomenology with existentialism inspired Sartre and many others, and his later critique of modern rationality inspired Derrida and still others. This introduction covers the whole of Heidegger's thought and is ideal for anyone coming to his work for the first time. John Richardson centres his account on Heidegger's persistent effort to change the very kind of understanding or truth we seek. Beginning with an overview of Heidegger's life and work, he sketches the development of Heidegger's thought up to the publication of Being and Time. He shows how that book takes up Husserl's method of phenomenology and adapts it. He then introduces and assesses the key arguments of Being and Time under three headings-pragmatism, existentialism, and temporality-its three levels of analysis of human experience. Subsequent chapters introduce Heidegger's later philosophy, including his turn towards a historical account of being, and new ideas about how we need to 'think' to get the truth about it; his influential writings on language, art, and poetry, and their role in the Western history of being; and his claim that this history has culminated in a technological relation to things that is deeply problematic, above all in the way it excludes the divine. The final chapter looks at Heidegger's profound influence on several intellectual movements ranging from phenomenology to existentialism to postmodernism. A much-needed and refreshing introduction to this major figure, Heidegger is ideal reading for anyone coming to his work for the first time and will interest and stimulate students and scholars alike.

Making Movie Magic - A Lifetime Creating Special Effects for James Bond, Harry Potter, Superman and More (Hardcover): John... Making Movie Magic - A Lifetime Creating Special Effects for James Bond, Harry Potter, Superman and More (Hardcover)
John Richardson; Foreword by Richard Donner
R823 R684 Discovery Miles 6 840 Save R139 (17%) Ships in 12 - 17 working days

John Richardson is an Oscar-winning special effects supervisor and designer, who has been involved in over 100 movies, including nine James Bond adventures, all eight Harry Potter films, Aliens, Superman, A Bridge Too Far, Straw Dogs, The Omen, Cliffhanger, Far and Away, Willow . . . and many, many more. In creating the magic that flows through these films - by creating huge explosions, beheading people, producing futuristic gadgets, making a man fly or breathing life into creatures that amaze and haunt us - Richardson has come to hold a unique place in cinema history. The son of pioneering FX technician Cliff Richardson, he learned his trade at the feet of a master of the craft. With over five decades of adventures under his belt, and a vast photographic collection of unseen pictures, Richardson now lifts the lid on his exciting and fascinating career of making movie magic.

Negotiation Analysis - The Science and Art of Collaborative Decision Making (Paperback): Howard Raiffa Negotiation Analysis - The Science and Art of Collaborative Decision Making (Paperback)
Howard Raiffa; Contributions by John Richardson, David Metcalfe
R1,565 Discovery Miles 15 650 Ships in 10 - 15 working days

This masterly book substantially extends Howard Raiffa's earlier classic, "The Art and Science of Negotiation," It does so by incorporating three additional supporting strands of inquiry: individual decision analysis, judgmental decision making, and game theory. Each strand is introduced and used in analyzing negotiations.

The book starts by considering how analytically minded parties can generate joint gains and distribute them equitably by negotiating with full, open, truthful exchanges. The book then examines models that disengage step by step from that ideal. It also shows how a neutral outsider (intervenor) can help all negotiators by providing joint, neutral analysis of their problem.

Although analytical in its approach--building from simple hypothetical examples--the book can be understood by those with only a high school background in mathematics. It therefore will have a broad relevance for both the theory and practice of negotiation analysis as it is applied to disputes that range from those between family members, business partners, and business competitors to those involving labor and management, environmentalists and developers, and nations.

Life is a Dream - A new English translation of Pedro Calderon de la Barca's La vida es sueno (Paperback): John Richardson Life is a Dream - A new English translation of Pedro Calderon de la Barca's La vida es sueno (Paperback)
John Richardson
R405 Discovery Miles 4 050 Ships in 10 - 15 working days
Our Gazza - The Untold Tales (Paperback): John Richardson Our Gazza - The Untold Tales (Paperback)
John Richardson
R287 R236 Discovery Miles 2 360 Save R51 (18%) Ships in 9 - 15 working days
Unspoken Gary Speed - The Family's Untold Story (Hardcover): John Richardson Unspoken Gary Speed - The Family's Untold Story (Hardcover)
John Richardson 1
R601 R493 Discovery Miles 4 930 Save R108 (18%) Ships in 9 - 15 working days
A Life of Picasso I: The Prodigy - 1881-1906 (Paperback): John Richardson A Life of Picasso I: The Prodigy - 1881-1906 (Paperback)
John Richardson
R1,031 R859 Discovery Miles 8 590 Save R172 (17%) Ships in 10 - 15 working days

As he magnificently combines meticulous scholarship with irresistible narrative appeal, Richardson draws on his close friendship with Picasso, his own diaries, the collaboration of Picasso's widow Jacqueline, and unprecedented access to Picasso's studio and papers to arrive at a profound understanding of the artist and his work. 800 photos.

Setting Up & Managing Your Own Coffee Bar - How to open a Coffee Bar that actually lasts and makes money (Paperback): John... Setting Up & Managing Your Own Coffee Bar - How to open a Coffee Bar that actually lasts and makes money (Paperback)
John Richardson, Hugh Gilmartin
R479 R394 Discovery Miles 3 940 Save R85 (18%) Ships in 9 - 15 working days

This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.com Contents: About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.

Wake Up and Smell the Profit - 52 guaranteed ways to make more money in your  coffee business (Paperback): Hugh Gilmartin, John... Wake Up and Smell the Profit - 52 guaranteed ways to make more money in your coffee business (Paperback)
Hugh Gilmartin, John Richardson
R308 R251 Discovery Miles 2 510 Save R57 (19%) Ships in 9 - 15 working days

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone. With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months. With this book you'll be able to: * Make more money and work less * Have happier customers who spend more money * Win more customers without spending a fortune * Enjoy running your business more * Create customers who rave about your business and consequently generate more customers through word of mouth What are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.

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