This book is a distillation of their experience of the many dozens
of coffee and sandwich businesses they have opened both personally
and for clients. It is based on the Great Formula they have created
within their own businesses and their consulting practice, which
focuses on: PASSION Believe that you will produce the greatest
coffee and the greatest sandwich in your area. PRODUCT Create and
refine star products that give people the 'reason why' to buy.
PEOPLE Attract, train and retain great staff. MARKETING Become a
marketer, with examples of great marketing in action. SYSTEMS
Create systems so that you don't end up doing everything yourself.
MONEY Make a profit or your business won't last. With advice on
location, raising finance, and devising a clear marketing plan,
this entertaining but highly practical and detailed guide will
enable you to open a coffee shop or sandwich bar that actually
lasts and makes money. Catch up with the Coffee Boys at
www.thecoffeeboys.com Contents: About the Authors; Introduction;
Part One: The Good and the Bad of the Coffee Shop Industry; Part
Two: The Entrepreneur Skills Matrix; Part Three: The Great
Formula!; Part Four: The Great Formula Explained; Part Four:
Step-by-Step Action Plan; Coffeeboys useful contacts; Index.
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