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Business Communication Essentials, Fourth Edition, helps you
prepare students for the demands they'll face on the job. Only
Bovee/Thill texts thoroughly address the new-media skills that
employees are expected to have in today's business environment.
Business Communication Essentials presents these technologies in
the context of proven communication strategies and essential
business English skills. The fourth edition brings the newest Web
2.0 technologies to life, explaining how tools like blogs and
social networks can successfully bring businesses and consumers
into a meaningful and profitable dialog. Traditional communications
skills become the foundation for making use of these new and
essential mediums.]
Building a Career with Your Communication Skills; Understanding
Business Communication in Today's Workplace; Mastering
Interpersonal Communication; Planning & Writing Business
Messages; Crafting Messages for Electronic Media; Writing Routine
and Positive Messages; Writing Negative Messages; Writing
Persuasive Messages; Understanding and Planning Reports and
Proposals; Composing and Completing Reports and Proposals;
Developing Oral and Online Presentations; Building Careers and
Writing Resumes; Applying and Interviewing for Employment
MARKET: The business world changes constantly, and professionals
must keep their skills up to date. New communications technologies
are changing the way firms and customers do business, creating an
interactive marketplace. Learn what Web 2.0 can do for you!
This best-selling book presents a balanced view of business--its
strengths, weaknesses, challenges, successes, failures, and
problems. The highly experienced authors have provided an
up-to-date book, with real-life examples, careful in-depth
coverage, and a lively conversational writing style that explains
the opportunities and rewards of a business career. Topics include:
conducting business in the global economy; starting and expanding a
small business; managing a business; managing employees; developing
marketing strategies to satisfy customers; managing accounting and
financial resources; and special topics such as business law,
taxes, and the U.S. legal system, risk management and insurance,
and careers in business and the employment search. An excellent
desk reference for anyone involved in business, especially managers
and entrepreneurs in small business enterprises.
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