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Showing 1 - 3 of 3 matches in All Departments
Business Communication Essentials, Fourth Edition, helps you
prepare students for the demands they'll face on the job. Only
Bovee/Thill texts thoroughly address the new-media skills that
employees are expected to have in today's business environment.
Business Communication Essentials presents these technologies in
the context of proven communication strategies and essential
business English skills. The fourth edition brings the newest Web
2.0 technologies to life, explaining how tools like blogs and
social networks can successfully bring businesses and consumers
into a meaningful and profitable dialog. Traditional communications
skills become the foundation for making use of these new and
essential mediums.]
This best-selling book presents a balanced view of business--its strengths, weaknesses, challenges, successes, failures, and problems. The highly experienced authors have provided an up-to-date book, with real-life examples, careful in-depth coverage, and a lively conversational writing style that explains the opportunities and rewards of a business career. Topics include: conducting business in the global economy; starting and expanding a small business; managing a business; managing employees; developing marketing strategies to satisfy customers; managing accounting and financial resources; and special topics such as business law, taxes, and the U.S. legal system, risk management and insurance, and careers in business and the employment search. An excellent desk reference for anyone involved in business, especially managers and entrepreneurs in small business enterprises.
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