Television as we knew it is irrevocably changing. Some are gleefully announcing the death of television, others have been less sanguine but insist that television is radically changing underneath our eyes. Several excellent publications have dealt with television's uncertain condition, but few have taken the specific question of what television's transformations mean for the discipline of Television Studies as a starting point. The essays collected in this volume aim to fill this void. Two fundamental questions string the various contributions together. First, is television really in crisis or is the present not so extraordinary when revisiting television's development? Second, should we invent new theoretical concepts or are our old ones still perfectly relevant? To answer such questions the authors in this volume take up diverse case studies, ranging from the academic series Reading Contemporary Television to Flemish Fiction, from nostalgic programming on broadcast television to YouTube, from tell-sell television shows to public television art in the 1980s.

Written in an accessible and engaging style, this book uses a series of case studies to show how popular media are important to us, as a source of pleasure and entertainment, but also in communicating about the world with others. Social media platforms have changed how we talk about what we like and dislike in our popular media use. 'Cultural citizenship' shows how these discussions speak to 'belonging', to what we feel our rights and responsibilities are in today's polarized world. Cultural Citizenship and Popular Culture is based on audience-led research and does not privilege textual analysis as a starting point for taking popular media use's measure. Instead, it offers research tools to listen to others. This book offers scholars and students of media and creative industries a means to understand their professional position as one in which they engage with rather than assume to know what users of popular cultural texts and products think and feel.

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: The first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’ offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: The first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’ offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.

Written in an accessible and engaging style, this book uses a series of case studies to show how popular media are important to us, as a source of pleasure and entertainment, but also in communicating about the world with others. Social media platforms have changed how we talk about what we like and dislike in our popular media use. 'Cultural citizenship' shows how these discussions speak to 'belonging', to what we feel our rights and responsibilities are in today's polarized world. Cultural Citizenship and Popular Culture is based on audience-led research and does not privilege textual analysis as a starting point for taking popular media use's measure. Instead, it offers research tools to listen to others. This book offers scholars and students of media and creative industries a means to understand their professional position as one in which they engage with rather than assume to know what users of popular cultural texts and products think and feel.