Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as "the best new business tool ever invented."

Despite this enthusiasm, account planning remains shrouded in mystery. Is it, as Chiat suggested, merely a tool for attracting new clients? Or is it, as many critics have suggested, no more than traditional consumer research dressed up in new clothes? In the first book devoted exclusively to the subject of account planning in the United States, Jon Steel, Vice Chairman and Director of Account Planning for San Francisco advertising agency Goodby, Silverstein & Partners, argues that it is neither of these things.

Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity—an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing advertising.

A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumers, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others.

The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.

"Jon Steel is one of the great practitioners in advertising today. This book captures the essence of how to understand and connect with other human beings—not just to sell them something, but to create strong, long-lasting brand connections. It should be required reading for all planners, creative people, and account people." — Lee Clow, Chairman of TBWA Chiat/Day, Chief Creative Officer, Worldwide

"A very smart, very funny look at what works, what doesn't, and why, in the sometimes maddening, sometimes inspiring business of advertising. One of the brightest books about the subject in a long, long time." — Geoffrey Frost, Director of Global Advertising, Nike Inc.

"Jon Steel is one of the top five account planners in the world. The depth and breadth of this book reflects his vast personal experience and exceptional talent. It's not just a great book about account planning, it's a great book about advertising." —Jane Newman, Partner, Director of Strategic Planning, Merkley, Newman, Harty.

"The beauty of this book is that it discusses the theories and practice of one of the brightest minds in advertising today, yet never loses its irreverent tone. It's a great book for the advertising industry and a must read for planners." —Rob White, Director of Planning, Fallon McElligott

". . . I was glued to Jon's book. Best practice, common sense, and extraordinary intelligence throughout." —David Wheldon, President, BBDO Europe.

"Jon Steel's book is the perfect insight into a discipline that for some time has been misunderstood, misused, and maligned by most agencies and clients in the U.S. So, run it up the flag pole, put it to groups, check it against the norms, the answer is the same—Truth, Lies, and Advertising should be read by anyone who has to make or approve advertising." —Rick Boyko, President, Chief Creative Officer, Ogilvy & Mather, New York.

Automotive Detailing in Detail takes the combined experience and expertise of three leading detailing commentators to provide a thorough and expansive overview of automotive detailing techniques. From the pre-wash, wash and preparation stages, through machine polishing to paint protection and maintenance, every detailing stage is covered: surface types, contaminants and products are analysed, before the actual processes are laid bare. In the age of the internet and social media, a plethora of detailing knowledge is available online, yet it is strangely difficult to discover completely, or harness usefully. This book redresses the balance.

Beneath Lausanne Cathedral, in Switzerland, there is a secret buried before time began, something unknown to angels and men, until now... Marc Rochat watches over the city at night from the belfry of the cathedral. He lives in a world of shadows and "beforetimes" and imaginary beings. Katherine Taylor, call girl and daydreamer, is about to discover that her real-life fairy tale is too good to be true. Jay Harper, private detective, wakes up in a crummy hotel room with no memory. When the telephone rings and he's offered a job, he knows he has no choice but to accept. Three lives, one purpose: save what's left of paradise before all hell breaks loose.

It's been almost three years since we left Detective Jay Harper and high-priced escort Katherine Taylor on the esplanade of Lausanne Cathedral, bruised and battered from a biblical showdown with the Nephilim. Katherine has retreated to small-town life in the woods of Washington State with her son, Max-and a close protection detail of heavily-armed, elite members of the Swiss Guard. Harper is living in Paris, haunted by voices in his head and bone-tired after what turns out to be two and a half million years on Earth. Though Katherine and Harper have been prevented from remembering each other , baby Max has unwittingly stirred the interest of vengeful spirits-and only a worldwide (and cosmic) effort to save his life will bring Harper and Katherine together again. Meanwhile, from the shadows steps a defrocked priest named Astruc, whose face looks as if it has been clawed by some terrible beast and who hides his eyes behind blue lenses. He and his brilliant young ward, Goose, have discovered something unfathomable in the Catacombs under Paris, something that will confirm that "the time of the prophecy" is at hand. . . . Electrifying from its explosive first scene to its unexpected and shocking conclusion, Angel City reunites the unforgettable characters from The Watchers to reveal more of the earthly-and otherworldly-mysteries of the Angelus trilogy.