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Showing 1 - 3 of 3 matches in All Departments
This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles. From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge strategy and innovation, they suggest, is through strategic reflexivity. The contributions, both theoretically and empirically based, range across a number of disciplines, including economics, business administration, innovation studies, management theory, sociology and political science. These are all united by a theoretical core: the perception that strategic reflexivity is vital to business development, and that innovation should be much more thoroughly analysed.
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
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