This book presents a new view of innovation, seeking to disclose
how strategic reflexivity is embodied in specific innovation
practices and management roles. From an evolutionary point of view,
the contributors argue that firms and organisations are
increasingly forced to take into account the growing complexity of
the environment. To do this, they must create strategies that
interpret external expectations, but also deal with the internal
reflexivity processes caused by innovation. The way to bridge
strategy and innovation, they suggest, is through strategic
reflexivity. The contributions, both theoretically and empirically
based, range across a number of disciplines, including economics,
business administration, innovation studies, management theory,
sociology and political science. These are all united by a
theoretical core: the perception that strategic reflexivity is
vital to business development, and that innovation should be much
more thoroughly analysed.
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