Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

In this book different authors investigates the range of the migration experience in Africa. Because of the variety and complexity of the reasons which surround and underpin why African populations are so mobile, this volume adopts an eclectic approach which illustrates the diversity of theoretical positions, as well as methodological and analytical trends. Examples of the great breadth and richness of empirical insights into human migrations in the contemporary African context are also given.