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The purpose of this book is to show you how to plan and execute
internationalisation within your firm. Export Planning explains a
method, following a 10 - step approach, to create your
international marketing plan It will enable you to:
Systematically select and plan the entry into new international
markets; Enhance the chances of success through its integrated
review of analysis and strategy with marketing, logistics,
organisation and finance; Put together a sound line of reasoning
from strategy to implementation. This book provides you with: An
Export Planning - Model: a framework to develop your International
Marketing Plan; 4 phases showing you how to set up an Export
Policy, Export Audit, Export Plan and Export Roll-out; 10 steps
and 5P's for export which can be used as a toolkit; A checklist
to review whether you are ready for export; "The secret of
successful international trade can be found in applying the 4C's of
marketing and matching them with the 5P's for export: product,
performance, partners, people and perseverance." A book for
practitioners and thinkers; students and managers.
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