Export Planning - A 10 - step approach (Paperback)

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to:  Systematically select and plan the entry into new international markets;  Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;  Put together a sound line of reasoning from strategy to implementation. This book provides you with:  An Export Planning - Model: a framework to develop your International Marketing Plan;  4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;  10 steps and 5P's for export which can be used as a toolkit;  A checklist to review whether you are ready for export; "The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.

General

Imprint:	Books on Demand
Country of origin:	United States
Release date:	October 2015
First published:	March 2010
Authors:	Joris Leeman
Dimensions:	246 x 190 x 14mm (L x W x T)
Format:	Paperback - Trade
Pages:	231
ISBN-13:	978-3-8391-3786-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Economics > International economics > General Promotions
LSN:	3-8391-3786-1
Barcode:	9783839137864

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!