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Described as 'cultural crossroads' or 'mosaic', 'powder keg',
'border', 'bridge' or Europe's 'Other', the region comprising
former Yugoslavia has, over time, conjured up ambiguous imaginaries
associated with political unrest, national contest and ethnic
divide. Since the disintegration of Yugoslavia and the succeeding
Yugoslav Wars of the 1990s, both the geography and historiography
of the region have been thoroughly reconfigured, which has impacted
the ways in which heritage is interpreted and used at local,
regional and national levels. In this ongoing process of heritage
(re)interpretation, tourism is more than just a 'dark' spectacle.
While it can be seen as a catalyst through which to filter or
normalise dissonant memories, it can also be utilised as a powerful
ideological tool which enables the narrative reinvention of
contested traditions and divisive myths. Drawing on case studies
from Bosnia-Herzegovina, Croatia and Kosovo, this volume generates
new and fascinating insights into the contested terrain of heritage
tourism in former Yugoslavia. It explores the manifold ways in
which tourism stakeholders engage with, capitalise on, and make
sense of sites and events marked by conflict and trauma. Unlike
many previous studies, this book features contributions by
emerging, early-career scholars emanating from within the region,
and working across disciplines such as anthropology, art history,
geography and political studies. This book was originally published
as a special issue of the Journal of Tourism and Cultural Change.
Described as 'cultural crossroads' or 'mosaic', 'powder keg',
'border', 'bridge' or Europe's 'Other', the region comprising
former Yugoslavia has, over time, conjured up ambiguous imaginaries
associated with political unrest, national contest and ethnic
divide. Since the disintegration of Yugoslavia and the succeeding
Yugoslav Wars of the 1990s, both the geography and historiography
of the region have been thoroughly reconfigured, which has impacted
the ways in which heritage is interpreted and used at local,
regional and national levels. In this ongoing process of heritage
(re)interpretation, tourism is more than just a 'dark' spectacle.
While it can be seen as a catalyst through which to filter or
normalise dissonant memories, it can also be utilised as a powerful
ideological tool which enables the narrative reinvention of
contested traditions and divisive myths. Drawing on case studies
from Bosnia-Herzegovina, Croatia and Kosovo, this volume generates
new and fascinating insights into the contested terrain of heritage
tourism in former Yugoslavia. It explores the manifold ways in
which tourism stakeholders engage with, capitalise on, and make
sense of sites and events marked by conflict and trauma. Unlike
many previous studies, this book features contributions by
emerging, early-career scholars emanating from within the region,
and working across disciplines such as anthropology, art history,
geography and political studies. This book was originally published
as a special issue of the Journal of Tourism and Cultural Change.
Going far beyond being just a mega sport event, the Olympic Games
are, and have been in the past, important settings for tourism and
cultural change. Hosting the Olympic Games presents a unique
opportunity for countries to promote, regenerate, and develop
cities and regions, and to firmly locate them within an
increasingly competitive global tourism marketplace. From Athens to
Rio de Janeiro, Olympic landmark buildings, 'districts', and
'parks' have permanently transformed cities and regions, and gained
tremendous material and symbolic value as tourist attractions. On
another level, the Olympic Games produce a kaleidoscopic range of
intangible and quasi-religious engagements with place and
spectacle. They have a tremendous impact on the image of the host
country, while invoking collective memories and touching on
emotions such as suspense, compassion, togetherness, and pride.
Tourism has also become a major watchword in ongoing debates on the
'legacy' of the Olympic Games, and it deeply penetrates discourses
on social justice and cultural change on a local, national and
global scale. This book was originally published as a special issue
of the Journal of Tourism and Cultural Change.
Going far beyond being just a mega sport event, the Olympic Games
are, and have been in the past, important settings for tourism and
cultural change. Hosting the Olympic Games presents a unique
opportunity for countries to promote, regenerate, and develop
cities and regions, and to firmly locate them within an
increasingly competitive global tourism marketplace. From Athens to
Rio de Janeiro, Olympic landmark buildings, 'districts', and
'parks' have permanently transformed cities and regions, and gained
tremendous material and symbolic value as tourist attractions. On
another level, the Olympic Games produce a kaleidoscopic range of
intangible and quasi-religious engagements with place and
spectacle. They have a tremendous impact on the image of the host
country, while invoking collective memories and touching on
emotions such as suspense, compassion, togetherness, and pride.
Tourism has also become a major watchword in ongoing debates on the
'legacy' of the Olympic Games, and it deeply penetrates discourses
on social justice and cultural change on a local, national and
global scale. This book was originally published as a special issue
of the Journal of Tourism and Cultural Change.
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