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Public Relations Writing Worktext provides the fundamental
knowledge and the basic preparation required for the professional
practice of public relations writing. This textbook introduces
readers to public relations and writing, providing an overview of
the four-step public relations process in addition to defining and
detailing the writing activities involved. It presents in-depth
information on the writing formats and approaches used in
implementing strategic public relations plans, and offers
instruction for developing all types of writing assignments,
starting with memos, proposals, and news releases, and moving on to
the more complex tasks of advocacy writing, newsletters, crisis
planning, and online communication. Examples accompany the
discussions, providing guidance and structure for the varied
writing activities.
Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
Public Relations Writing Worktext provides the fundamental
knowledge and the basic preparation required for the professional
practice of public relations writing. This textbook introduces
readers to public relations and writing, providing an overview of
the four-step public relations process in addition to defining and
detailing the writing activities involved. It presents in-depth
information on the writing formats and approaches used in
implementing strategic public relations plans, and offers
instruction for developing all types of writing assignments,
starting with memos, proposals, and news releases, and moving on to
the more complex tasks of advocacy writing, newsletters, crisis
planning, and online communication. Examples accompany the
discussions, providing guidance and structure for the varied
writing activities.
Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
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