As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.

Welcome to the age of Reputation Economics:

-Where Avis is currently discounting car rentals based on Twitter followers

-Where Carnival Cruise Lines are offering free upgrades based on a Klout score

-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online

-Where Klout scores are being used to vet job applications

The value of individual reputation is already radically changing the way business is done.

The year is 2167. Richard Wells is just another body amongst many teaching self-defense courses at the World Government headquarters in Dublin, Ireland. The day of his promotion a shocking revelation threatens to set the world on its end, something that must be stopped or it will turn the world upside down. Unbeknownst to Richard this revelation sets only the backdrop for a larger conspiracy, one that would tear the world apart and banish souls to the depths of Hell forever. Following a startling visit from a man called White in his own home Richard soon realizes that not all that seems real is and not all that is illusion is as it seems. Join him as he tries to balance reality with fiction, spirituality with reason, and justice with deception. It is a classic battle between flesh and spirit, and good and evil. Even as it seems God has lost a foothold within this seemingly peaceful generation the struggle for souls continues and Richard is the lynch-pin for it all, but he first must choose the direction of a new generation. Which will he choose? Truth or reason, love or deception, life... or death?

Roo'd is geek-addled cyberpunk fiction at its finest, about a teenage boy with two prosthetic legs and a band of misfit body-modders, shamanistic computer hackers, and pharmaceutically psychotic bioscientists. But it's also an exploration of someone coming to grips with what they truly love to do - and what it means to do it in a confusing world of shades of gray.