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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Reputation Economics - Why Who You Know is Worth More Than What You Have (Hardcover) Loot Price: R703
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You Save: R416 (37%)
Reputation Economics - Why Who You Know is Worth More Than What You Have (Hardcover): Joshua Klein

Reputation Economics - Why Who You Know is Worth More Than What You Have (Hardcover)

Joshua Klein

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List price R1,119 Loot Price R703 Discovery Miles 7 030 | Repayment Terms: R66 pm x 12* You Save R416 (37%)

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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.

Welcome to the age of Reputation Economics:

-Where Avis is currently discounting car rentals based on Twitter followers

-Where Carnival Cruise Lines are offering free upgrades based on a Klout score

-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online

-Where Klout scores are being used to vet job applications

The value of individual reputation is already radically changing the way business is done.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2013
First published: November 2013
Authors: Joshua Klein
Dimensions: 242 x 163 x 22mm (L x W x T)
Format: Hardcover - Cloth over boards / With dust jacket
Pages: 256
ISBN-13: 978-1-137-27862-3
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-137-27862-5
Barcode: 9781137278623

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