This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators, experienced in the creation of partnerships to create and exploit valuable new ideas. They have decades of senior level experience in the research, innovation and product development teams of large multi-nationals, smaller high-tech companies, and start-up businesses. The unique perspectives offered by the authors cover all the key issues that an innovator needs to understand to help them achieve high-impact and mutually beneficial partnerships with academic researchers.

Digital technologies are becoming ever more integrated into our daily lives. Wearable devices, big data and the Internet of Things are poised to create a myriad of personalised services in health, wellness, commerce and leisure. These will have the potential to deliver huge benefits to society, but there are real and growing concerns they could open the door to Big Brother. Starting with the simplest atoms of behaviour, Data to Life covers a remarkable breadth of topics: the significance of daily rituals, a taxonomy of everyday life and tools for behaviour change. It presents a radical new roadmap for collecting and handling personal data that protects the interests of both individuals and businesses.