You know what you need to do to lose weight, so why can't you do it?

Morbidly obese and desperately unhappy, Gregg McBride asked himself this question for years, until something different finally "clicked," and enabled him to embark on a weight-loss journey of 250 pounds that has now lasted ten years and still counting.

Alternately hilarious and heartbreaking in its honesty, "Weightless" is Gregg's story, but it is much more. It's an exclusive weight-loss plan with menus, recipes, exercises, and motivational techniques. "Weightless" will move, educate, entertain, and inspire anyone who is ready for change.

Gregg McBride is a film and television writer and producer living in Los Angeles, where he works for companies including Disney, Paramount, Sony, ABC Family, Nickelodeon, Comedy Central, MTV, and others. His blog, JustStopEatingSoMuch.com, focuses on the topics of weight loss and food addiction. McBride has made multiple appearances on the "Today Show" and is also the author of the book "Just Stop Eating So Much ," as well as a featured blogger for the "Huffington Post."

Joy Bauer, MS, RD, CDN, is the longtime nutrition and health expert for the "Today Show," a contributing editor to "Woman's Day" magazine, and the "New York Times" best-selling author of "Food Cures" and "Joy Fit Club."

Joy Bauer, New York City's hottest nutrition guru, has taken the nation by storm with "The 90/10 Weight-Loss Plan." Now, Joy reveals the secrets to creating meals that will help you lose weight and keep it off. Following the 90/10 plan--an easy, balanced diet of 90% nutritious food and 10% Fun Food--"Cooking with Joy" is the perfect book for those looking to create healthy at-home meals. Only "Cooking with Joy" features:
*Over 100 recipes for breakfast, lunch, dinner, AND DESSERT!
*Joy's Guide to Navigating the Grocery Store
*Kids in the Kitchen--a chapter devoted to kid-friendly meals and snacks.

In just two weeks you’ll lose weight, be healthier, and you can still eat your favorite chips, cookies, and ice cream!

The reason so many diets fail for so many people is that they force the dieter to cut out the foods they love and crave. With The 90/10 Weight-Loss Plan, dieters learn to balance their food intake by eating 90% healthy, nutritious food, with 10% “Fun Food”—whatever they want, whenever they want. Nutritionist Joy Bauer has created a phenomenon that has taken the nation by storm: a diet that is healthy and easy to follow. And since dieters don’t feel deprived of their favorite foods, The 90/10 Weight-Loss Plan is a program they can stay on.

The innovative plan offers:
- Three different caloric levels, based on one’s weight-loss goal
- 42 meals for each level, including breakfasts, lunches, dinners and snacks
- Meals that provide the most nutrition possible, while reducing saturated fat and cholesterol intake
- Meals that help reduce the risk of heart disease and cancer
- Menus that are designed to include food the dieter will love!