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Communicate, Connect, Collaborate explores the implications of
convergence-the melding of all media with digital networks-for
human communication and everyday life. Convergence serves as the
foundation for the current ubiquitous communication era, a time in
which individuals can interact with anyone, at any moment, from
anywhere. The lines delineating interpersonal, small group,
organizational, public, and mass communication have blurred as
people routinely share their thoughts and ideas with others via
social networking platforms, blogs, messaging apps, texts, and
emails. These ways of connecting have altered how individuals think
about communication, enact relationships, and inform and persuade
each other. Connection, collaboration, participation, and
accessibility animate the text's overarching principles in
understanding the roles and skills essential to communicating
effectively in today's pervasive communication environment. In
recognizing communicators as prosumers, or active message producers
rather than passive message consumers, the text empowers students
to successfully negotiate their agency and identity across
communication contexts. Written in an engaging, conversational
style, the book centers on an innovative model of communication
that integrates networked digital media, addresses cultural
differences and diversity, incorporates examples from popular
culture and current events, and offers sound pedagogy grounded in
the authors' extensive teaching and research in the discipline.
Providing a fresh approach to socially relevant and traditional
communication topics, Communicate, Connect, Collaborate is the
ideal core textbook to introduce students to the fundamental
knowledge and tools they need to participate as competent and
critical communicators in today's increasingly complex world.
Stating that HIV/AIDS is a colossal public health problem is a vast
understatement. Its effects extend to all reaches of the globe and
its toll is enormous. , The most recent statistics on HIV
infections, people living with HIV/AIDS, and AIDS-related deaths
are jolting. Current realities, historical data, and future
projections clearly indicate that much more action is needed to
prevent new infections and curb the effects of HIV/AIDS. Rather
than a single global strategy for HIV/AIDS prevention, programs
must be developed and implemented with an awareness of local,
regional, national, and international conditions. Our hope for this
book is that additional insight into HIV/AIDS prevention can be
garnered and the ideas generated here will spur new efforts and
improve existing ones. The chapters in this book explore how health
communication researchers and practitioners continue to play
critical roles in lessening the spread of HIV and the devastating
impacts of HIV/AIDS locally, regionally, and globally. The book's
three sections-general prevention, global context, and specific
contexts-address a range of topics. Chapters range from formative
research to message construction and processing (e.g., difficulties
in communicating statistical information, understanding risk
messages), address geographical regions from Africa and Asia to
Central America and the Caribbean, and examine specific contexts
from university students to later-life adults as well as African
Americans and persons living with HIV/AIDS. Because there is
currently neither a cure for HIV/AIDS nor a vaccine to prohibit
infection, the concluding chapter reinforces the book's main
premises-behavior change as the key to prevention and health
communication work as crucial to achieving such change.
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