Communicate, Connect, Collaborate explores the implications of
convergence-the melding of all media with digital networks-for
human communication and everyday life. Convergence serves as the
foundation for the current ubiquitous communication era, a time in
which individuals can interact with anyone, at any moment, from
anywhere. The lines delineating interpersonal, small group,
organizational, public, and mass communication have blurred as
people routinely share their thoughts and ideas with others via
social networking platforms, blogs, messaging apps, texts, and
emails. These ways of connecting have altered how individuals think
about communication, enact relationships, and inform and persuade
each other. Connection, collaboration, participation, and
accessibility animate the text's overarching principles in
understanding the roles and skills essential to communicating
effectively in today's pervasive communication environment. In
recognizing communicators as prosumers, or active message producers
rather than passive message consumers, the text empowers students
to successfully negotiate their agency and identity across
communication contexts. Written in an engaging, conversational
style, the book centers on an innovative model of communication
that integrates networked digital media, addresses cultural
differences and diversity, incorporates examples from popular
culture and current events, and offers sound pedagogy grounded in
the authors' extensive teaching and research in the discipline.
Providing a fresh approach to socially relevant and traditional
communication topics, Communicate, Connect, Collaborate is the
ideal core textbook to introduce students to the fundamental
knowledge and tools they need to participate as competent and
critical communicators in today's increasingly complex world.
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