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This edited volume makes a unique and timely contribution by
exploring in depth the topic of strategic communication and
COVID-19 from a global perspective. It is widely agreed that
effective and timely communication and leadership are crucial to
the successful management of any pandemic. With the ongoing and
possibly long-lasting impact COVID-19 has had on many aspects of
communication and multiple sectors of our societies, it is critical
to explore the role of strategic communication in change management
during the COVID-19 pandemic and beyond. This book addresses such a
need and is thoroughly grounded in rich empirical evidence gained
through a global study of COVID-19 communication experiences and
strategies. In the second half of 2020, a transnational team of
senior researchers conducted research to investigate COVID-19
communications (COM-COVID-19) in different countries, representing
Europe, Africa, Latin America, North America, South America, and
Asia. The results presented in this book provide a compelling,
current picture of the COVID-19 pandemic and strategic
communication globally. Chapters individually explore the national
and regional experiences and discuss relevant successes and
failures of pandemic communication and specific learning from the
2020-2021 crises. By emphasising the discussion on key
communication channels, sources of information, facts and concerns
as related to the COVID-19 pandemic, the editors call for actions
to develop effective strategies within unique national contexts,
which can shed light on global expectations on necessary public
health responses and communication. This book is written for
scholars, educators and professionals in communication, public
relations, strategic communication and corporate communication. It
is also appropriate to use this book as a supplementary text for
advanced undergraduate and graduate courses on relevant courses.
PR Women with Influence: Breaking Through the Ethical and
Leadership Challenges makes a unique and timely contribution by
exploring how women in public relations navigate through
attitudinal, structural and social barriers in advancing their
leadership roles. The book is thoroughly grounded in rich empirical
evidence gained through two phases of a funded research project
conducted in the field. Phase I involves 51 in-depth interviews
with current female leaders in public relations and Phase II
captures women's perceptions on gender-related barriers in
leadership advancement by recruiting a national panel of female
public relations professionals. Results presented in this book
provide a compelling, current picture of women and leadership in
public relations. By emphasizing our discussion on key issues and
barriers as related to women in PR and their leadership
advancement, the authors call for real actions and change to
develop a constructive ecosystem within the organization to embrace
leadership for women in PR. Given its sharp topic focus, wealth of
empirical data, and the relevance of the topic to today's public
relations profession, this book is suitable for different audiences
both nationally and globally. Such audiences include but are not
limited to public relations scholars, educators and professionals,
both leaders and emerging leaders, men and women, young
professionals, women of color, and public relations majors. This
book is appropriate for senior-level undergraduate and graduate
courses in public relations and communication management to
facilitate critical thinking, leadership development, and
gender-related topic discussion.
PR Women with Influence: Breaking Through the Ethical and
Leadership Challenges makes a unique and timely contribution by
exploring how women in public relations navigate through
attitudinal, structural and social barriers in advancing their
leadership roles. The book is thoroughly grounded in rich empirical
evidence gained through two phases of a funded research project
conducted in the field. Phase I involves 51 in-depth interviews
with current female leaders in public relations and Phase II
captures women's perceptions on gender-related barriers in
leadership advancement by recruiting a national panel of female
public relations professionals. Results presented in this book
provide a compelling, current picture of women and leadership in
public relations. By emphasizing our discussion on key issues and
barriers as related to women in PR and their leadership
advancement, the authors call for real actions and change to
develop a constructive ecosystem within the organization to embrace
leadership for women in PR. Given its sharp topic focus, wealth of
empirical data, and the relevance of the topic to today's public
relations profession, this book is suitable for different audiences
both nationally and globally. Such audiences include but are not
limited to public relations scholars, educators and professionals,
both leaders and emerging leaders, men and women, young
professionals, women of color, and public relations majors. This
book is appropriate for senior-level undergraduate and graduate
courses in public relations and communication management to
facilitate critical thinking, leadership development, and
gender-related topic discussion.
Public Relations Leaders as Sensemakers presents foundational
research on the public relations profession, providing a current
and compelling picture of expanding global practice. Utilizing data
from one of the largest studies ever conducted in the field, and
representing the perspectives of 4,500 practitioners, private and
state-run companies, communication agencies, government agencies,
and nonprofits, this work advances a theory of integrated
leadership in public relations and highlights future research needs
and educational implications. This volume is appropriate for
graduate and advanced undergraduate students in international
public relations and communication management, as well as scholars
in global public relations, communication management, and business.
It is also intended to supplement courses in public relations
theory, strategic communication, business management, and
leadership development.
Public Relations Leaders as Sensemakers presents foundational
research on the public relations profession, providing a current
and compelling picture of expanding global practice. Utilizing data
from one of the largest studies ever conducted in the field, and
representing the perspectives of 4,500 practitioners, private and
state-run companies, communication agencies, government agencies,
and nonprofits, this work advances a theory of integrated
leadership in public relations and highlights future research needs
and educational implications. This volume is appropriate for
graduate and advanced undergraduate students in international
public relations and communication management, as well as scholars
in global public relations, communication management, and business.
It is also intended to supplement courses in public relations
theory, strategic communication, business management, and
leadership development.
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