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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations Leaders as Sensemakers - A Global Study of Leadership in Public Relations and Communication Management (Hardcover)
Loot Price: R4,219
Discovery Miles 42 190
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Public Relations Leaders as Sensemakers - A Global Study of Leadership in Public Relations and Communication Management (Hardcover)
Expected to ship within 10 - 15 working days
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Public Relations Leaders as Sensemakers presents foundational
research on the public relations profession, providing a current
and compelling picture of expanding global practice. Utilizing data
from one of the largest studies ever conducted in the field, and
representing the perspectives of 4,500 practitioners, private and
state-run companies, communication agencies, government agencies,
and nonprofits, this work advances a theory of integrated
leadership in public relations and highlights future research needs
and educational implications. This volume is appropriate for
graduate and advanced undergraduate students in international
public relations and communication management, as well as scholars
in global public relations, communication management, and business.
It is also intended to supplement courses in public relations
theory, strategic communication, business management, and
leadership development.
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