Aquatic Center Marketing is the essential guide to help readers make a big impact in promoting and growing their aquatic facility. Written by an industry veteran this book delivers practical, affordable and innovative marketing ideas for any new or existing aquatic facility. Readers are presented with chapters on topics such as brand management, market development, guest communications and how to be effective with limited funding. There are also tips on how to get the most out of digital and social media efforts. This comprehensive text on the subject gives readers case studies and stories that show the practical solutions in action. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase their bottom line.