What is parenting positively? You'll learn how to praise your children effectively so that your feedback makes a difference.You'll learn how to separate yourself from the emotions of conflict in the family and make reasoned decisions. You'll also learn how to get them to do what you ask without shouting or repeating yourself. Positive Parenting will give you choices and the space to make them by introducing you to the concept of managing your own emotions so you can consider your next step. Instead of just responding quickly with your first reaction you will learn how different words get a different and better response. If you want your kids to do what you asked - the first time - then read this book and learn how. Judy Bartkowiak is an NLP Trainer, Kids Coach and Author of 'Be a happier parent with NLP', 'Confidence for Kids' and the 'Engaging NLP' series of workbooks.

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.

Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results. Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills

Teach Yourself about Neuro-Lingustic Programming and how it can help you get ahead. Do you want to use the power of NLP to supercharge every aspect of your life? Do you want to understand how to create instant rapport with anyone? Do you want to be able to effectively emulate the skills of the people you respect the most? This Teach Yourself Workbook doesn't just tell you how to use NLP. It accompanies you every step of the way, with diagnostic tools, goal-setting charts, practical exercises, and many more features ideal for people who want a more active style of learning. The book starts by helping you identify your own preferred styles of learning and communication. It then helps you set specific goals to improve on; as you progress through the book, you will be able to keep checking your progress against these goals. Specially created exercises, using the tools and techniques of NLP, will help you boost your skills and communication so that you can reach your potential in any situation.

What do the NLP Masters know that the rest of us don't? Do they have a secret recipe for success? Is there a special alchemy at work? 'The Secrets of the NLP Masters' reveals the 50 things you need to know to excel in the workplace and out of it, just as if you were an NLP expert. Some will surprise you, and all will inspire you. Put these 50 simple strategies together and you have a recipe for success, a proven formula that will unlock the secrets and uncover your potential.

Be A Happier Parent with NLP will give you exactly the skills you need to raise a confident, secure child in a confident and secure manner. It uses the tried, trusted and proven techniques of neuro-linguistic programming to help tackle areas in which you feel you lack confidence as a parent, while at the same time giving you the skills to help your child be happy, fulfilled and confident themselves. You will find yourself feeling less guilty, more in control, and communicating better with your child - at the same time you will be able to support your child in difficult situations and help them grow into a well-rounded adult. The book is filled not just with practical advice for harassed mums and dads, but also hundreds of NLP exercises which really do work, and which will help you to review your progress, tackle challenging times and generally be a happier parent.

Todos deseamos que nuestros hijos crezcan en un mundo seguro y feliz donde puedan aprender y crecer, hacer amigos y vivir sin preocupaciones. Si solo puediera ser verdad para todos nuestros hijos. Por desgracia experimentan cambios a los que les resulta dificil adaptarse, presiones duras de soportar y tristeza que no podemos hacer desparecer por arte de magia con un abrazo. He escrito este libro para que lo trabajes con tu hijo o hija de 5 a 11 anos. Este libro les ensenara sobre la Autoestima, Fijar objetivos, Controlar su humor, Sobrellevar las criticas, Adaptarse a los cambios, Sobrellevar el dolor, Hacer amigos (rapport), Estilos de aprendizaje (VAK).

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.

Nous voulons tous que nos enfants puissent grandir dans un monde sur et heureux oA' ils pourront apprendre et jouer, se faire des amis et etre a l'abri du stress, n'est-ce pas ? Si seulement les choses se passaient ainsi pour tous nos enfants. Malheureusement, ils font l'experience de changements difficiles a gerer, de pressions trop fortes a supporter et de tristesse qui ne disparait pas avec un simple calin. J'ai ecrit ce livre pour vous de partager avec votre enfant age de 5 a 11 ans. Ce livre leur apprendra : L'Amour Propre; Comment definir des objectifs : Comment gerer leur humeur; La bonne reaction a une critique; Comment gerer les changements; Comment faire le deuil; Comment de faire des amis (rapport); et les Styles d'apprentissage (VAK).