Brand Licensing is the most exciting and inspiring element of the
marketing mix, reaching all of us in every product sector from
clothing, food, giftware, household, music and publishing to
stationery and toys. Brand Licenses can come from a fantastic
variety of backgrounds including the arts, design, entertainment,
celebrities, online and sport. Whether you are a brand owner
looking to license out your brand or a manufacturer thinking of
buying into a license, getting it RIGHT has never been so
important. Secrets of $uccess in Brand Licensing is written by
Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak
who share their years of practical experience and contacts
worldwide to bring you the inside story on todays successful brand
licensing campaigns. What is Brand Licensing?; What makes a
successful Brand License?; The process of Brand Licensing; The role
of key players in Brand Licensing; Promoting your Brand License;
Maximising Retail Impact; Keeping up with information and news on
Brand Licensing. There is a plethora of successful globally
Licensed Brands all competing for a share of retail space. This
book is the key to unlocking the inside track on Brand Licensing.
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