This work features cartoons by David Allan, chairman of Mountain Rescue Council (England) and text by Judy Whiteside, editor of "Mountain Rescue News" - the official national magazine for Mountain Rescue. David Allan, FRCS, said: I have been involved with mountain rescue in a number of roles for a little over thirty years. During that time I have come to respect the people who provide the service for their commitment, their skills, and their capacity to endure. However, I have also come to believe that perhaps the most essential requirement for a successful mountain rescue team member is a sense of humour and it is in recognition of this that this book is produced. I must pay tribute to the excellent book Mountain Rescue by Bob Sharp and Judy Whiteside which I have parodied and used as a source of ideas.

MOUNTAIN rescue in the United Kingdom is a voluntary service. Mountain rescue team members are 'on call' through the 999 system 24 hours a day, 365 days a year. They are as likely to leave a warm bed in the wee small hours to rescue an injured climber on some blizzard-blown crag, as hunt the grounds of your local nursing home in search of someone's missing granny. They're a dedicated bunch. And dare we say it, a breed of their own. Mountain Rescue takes a look at the service in its entirety, from a brief history of its raw beginnings through to the present day, exploring the rich diversity of calls on its time and the people involved.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.