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This book provides an extensive, up-to-date overview of the ways in
which information and communication technologies (ICTs) can be used
to develop tourism and hospitality. The coverage encompasses a wide
variety of topics within the field, including virtual reality,
sharing economy and peer-to-peer accommodation, social media use,
hotel technology, big data, robotics, and recommendation systems,
to name but a few. The content is based on the 2019 ENTER eTourism
conference, organized in Nicosia, Cyprus by the International
Federation for Information Technologies and Travel & Tourism
(IFITT) - the leading independent global community for the
discussion, exchange, and development of knowledge on the use and
impact of new ICTs in the travel and tourism industry. The book
offers a global perspective and rich source of information on
important innovations and novel ideas. Though it will prove
especially valuable for academics working in the eTourism field, it
will also be of considerable interest to practitioners and
students.
This book presents the latest research into the application of
information and communication technologies within the travel and
tourism sectors. Readers will find insightful contributions on a
wide range of topics, including digital marketing, social media and
online travel reviews, mobile computing, augmented and virtual
reality, gamification, recommender systems, electronic
distribution, online education and learning, and the sharing
economy. Particular attention is devoted to the actual and
potential impact of big data, and the development and
implementation of digital strategies, including digital marketing
and the digital economy. In addition to the description of research
advances and innovative concepts, a number of informative case
studies are presented. The contents of the book are based on the
2018 ENTER eTourism conference, held in Joenkoeping, Sweden. The
volume will appeal to all academics and practitioners with an
interest in the most recent developments in eTourism.
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