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Information and Communication Technologies in Tourism 2018 - Proceedings of the International Conference in Joenkoeping, Sweden, January 24-26, 2018 (Paperback, 1st ed. 2018)
Loot Price: R6,228
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Information and Communication Technologies in Tourism 2018 - Proceedings of the International Conference in Joenkoeping, Sweden, January 24-26, 2018 (Paperback, 1st ed. 2018)
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This book presents the latest research into the application of
information and communication technologies within the travel and
tourism sectors. Readers will find insightful contributions on a
wide range of topics, including digital marketing, social media and
online travel reviews, mobile computing, augmented and virtual
reality, gamification, recommender systems, electronic
distribution, online education and learning, and the sharing
economy. Particular attention is devoted to the actual and
potential impact of big data, and the development and
implementation of digital strategies, including digital marketing
and the digital economy. In addition to the description of research
advances and innovative concepts, a number of informative case
studies are presented. The contents of the book are based on the
2018 ENTER eTourism conference, held in Joenkoeping, Sweden. The
volume will appeal to all academics and practitioners with an
interest in the most recent developments in eTourism.
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