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Television conveys powerful messages about sexual identities, and
popular shows such as Will & Grace, Ellen, Glee, Modern Family,
and The Fosters are often credited with building support for gay
rights, including marriage equality. At the same time, however,
many dismiss TV's portrayal of LGBT characters and issues as "gay
for pay"-that is, apolitical and exploitative programming created
simply for profit. In The New Gay for Pay, Julia Himberg moves
beyond both of these positions to investigate the complex and
multifaceted ways that television production participates in
constructing sexuality, sexual identities and communities, and
sexual politics. Himberg examines the production stories behind
explicitly LGBT narratives and characters, studying how industry
workers themselves negotiate processes of TV development,
production, marketing, and distribution. She interviews workers
whose views are rarely heard, including market researchers, public
relations experts, media advocacy workers, political campaigners
designing strategies for TV messaging, and corporate social
responsibility department officers, as well as network executives
and producers. Thoroughly analyzing their comments in the light of
four key issues-visibility, advocacy, diversity, and
equality-Himberg reveals how the practices and belief systems of
industry workers generate the conceptions of LGBT sexuality and
political change that are portrayed on television. This original
approach complicates and broadens our notions about who makes
media; how those practitioners operate within media conglomerates;
and, perhaps most important, how they contribute to commonsense
ideas about sexuality.
Television conveys powerful messages about sexual identities, and
popular shows such as Will & Grace, Ellen, Glee, Modern Family,
and The Fosters are often credited with building support for gay
rights, including marriage equality. At the same time, however,
many dismiss TV’s portrayal of LGBT characters and issues as
“gay for pay”—that is, apolitical and exploitative
programming created simply for profit. In The New Gay for Pay,
Julia Himberg moves beyond both of these positions to investigate
the complex and multifaceted ways that television production
participates in constructing sexuality, sexual identities and
communities, and sexual politics. Himberg examines the production
stories behind explicitly LGBT narratives and characters, studying
how industry workers themselves negotiate processes of TV
development, production, marketing, and distribution. She
interviews workers whose views are rarely heard, including market
researchers, public relations experts, media advocacy workers,
political campaigners designing strategies for TV messaging, and
corporate social responsibility department officers, as well as
network executives and producers. Thoroughly analyzing their
comments in the light of four key issues—visibility, advocacy,
diversity, and equality—Himberg reveals how the practices and
belief systems of industry workers generate the conceptions of LGBT
sexuality and political change that are portrayed on television.
This original approach complicates and broadens our notions about
who makes media; how those practitioners operate within media
conglomerates; and, perhaps most important, how they contribute to
commonsense ideas about sexuality.
The Hummer: Myths and Consumer Culture is a study of the notorious
automobile/sports utility vehicle. Featuring more than fifteen
essays, this collection analyzes the Hummer through a wide array of
disciplines, including material culture, marketing and advertising,
popular culture, military technology, urban planning, and political
economy. It provides a complete overview of the vehicle:
production, marketing aspects, and cultural significance. The only
book of its kind, The Hummer is of great value to cultural studies
and American studies scholars and students, as well as to any
general reader with an interest in contemporary American culture.
The Hummer: Myths and Consumer Culture is a study of the notorious
automobile/sports utility vehicle. Featuring more than fifteen
essays, this collection analyzes the Hummer through a wide array of
disciplines, including material culture, marketing and advertising,
popular culture, military technology, urban planning, and political
economy. It provides a complete overview of the vehicle:
production, marketing aspects, and cultural significance. The only
book of its kind, The Hummer is of great value to cultural studies
and American studies scholars and students, as well as to any
general reader with an interest in contemporary American culture.
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