This title offers new research into cultural afterlife of Dante in nineteenth-century literature, culture and the visual arts. The figure of Dante's Beatrice can be seen as a cultural phenomenon or myth during the nineteenth century, inspiring a wide variety of representations in literature and the visual arts. This study looks at the cultural afterlife of Beatrice in the Victorian period in remarkably different contexts. Focusing on literary representations and selected examples from the visual arts, this book examines works by Dante Gabriel Rossetti and Christina Rossetti, George Eliot, Alfred Lord Tennyson and Walter Pater as well as by John Ruskin, Maria Rossetti and Arthur Henry Hallam. Julia Straub's analysis shows how the various representations of Beatrice in literature and in the visual arts reflect in meaningful ways some of the central social and aesthetic concerns of the Victorian period, most importantly its discourse on gender. This study offers fascinating insights into the Victorian reception of Dante by exploring the powerful appeal of his muse.

This monograph explores transatlantic literary culture by tracing the proliferation of 'new media,' such as the anthology, the literary history and the magazine, in the period between 1750 and 1850. The fast-paced media landscape out of which these publishing genres developed produced the need of a 'memory of literature' and a concomitant rhetoric of remembering strikingly similar to what today is called a cultural memory debate. Thus, rather than depicting the emergence of an American national literature, The Rise of New Media(1750-1850) combines impulses from media history, the history of print, the sociology of literature and canon theory to uncover nascent forms and genres of literary self-reflectivity and early stirrings of a canon debate in the Atlantic World.

Transatlantic literary studies have provided important new perspectives on North American, British and Irish literature. They have led to a revision of literary history and the idea of a national literature. They have changed the perception of the Anglo-American literary market and its many processes of transatlantic production, distribution, reception and criticism. Rather than dwelling on comparisons or engaging with the notion of 'influence,' transatlantic literary studies seek to understand North American, British and Irish literature as linked with each other by virtue of multi-layered historical and cultural ties and pay special attention to the many refractions and mutual interferences that have characterized these traditions since colonial times. This handbook brings together articles that summarize some of the crucial transatlantic concepts, debates and topics. The contributions contained in this volume examine periods in literary and cultural history, literary movements, individual authors as well as genres from a transatlantic perspective, combining theoretical insight with textual analysis.

This monograph explores transatlantic literary culture by tracing the proliferation of 'new media,' such as the anthology, the literary history and the magazine, in the period between 1750 and 1850. The fast-paced media landscape out of which these publishing genres developed produced the need of a 'memory of literature' and a concomitant rhetoric of remembering strikingly similar to what today is called a cultural memory debate. Thus, rather than depicting the emergence of an American national literature, The Rise of New Media(1750-1850) combines impulses from media history, the history of print, the sociology of literature and canon theory to uncover nascent forms and genres of literary self-reflectivity and early stirrings of a canon debate in the Atlantic World.

The figure of Dante's Beatrice can be seen as a cultural phenomenon or myth during the nineteenth century, inspiring a wide variety of representations in literature and the visual arts. This study looks at the cultural afterlife of Beatrice in the Victorian period in remarkably different contexts. Focusing on literary representations and selected examples from the visual arts, this book examines works by Dante Gabriel Rossetti and Christina Rossetti, George Eliot, Alfred Lord Tennyson and Walter Pater as well as by John Ruskin, Maria Rossetti and Arthur Henry Hallam. Julia Straub's analysis shows how the various representations of Beatrice in literature and in the visual arts reflect in meaningful ways some of the central social and aesthetic concerns of the Victorian period, most importantly its discourse on gender. This study offers fascinating insights into the Victorian reception of Dante by exploring the powerful appeal of his muse.

Inhaltlich unveranderte Neuauflage. Die Marketing-Kommunikation gewinnt, als unternehmerische Disziplin zur Abgrenzung gegenuber dem Wettbewerb, stark an Bedeutung. Aufgrund der zunehmenden Resistenz gegenuber klassischen Werbemassnahmen und der steigenden Internetnutzung aufseiten der Konsumenten wird das Internet, als Medium fur die Marketing-Kommunikation, immer wichtiger. Neben zeitgemassen Instrumenten zur Profilierung von Unternehmen und Produkten bieten sich hier direkte und kostengunstige Kommunikationskanale zu den Verbrauchern. Aber nur wer diese beherrscht und ihre Vorzuge und Risiken kennt, kann sie sinnvoll fur die Kundengewinnung und -bindung einsetzen. Als Instrumente der Marketing-Kommunikation im Internet werden, neben der Website, Online-Advertising, Suchmaschinen-Marketing und Viral-Marketing zur Kundenakquise sowie E-Mail-Marketing, Blog-Marketing und Podcast- Marketing zur Kundenbindung detailliert vorgestellt, kritisch beleuchtet und anhand wichtiger Entscheidungskriterien einander gegenubergestellt. Dieses durch zahlreiche Praxisbeispiele illustrierte Buch richtet sich an all jene, die sich einfuhrend oder intensiv, theoretisch oder praktisch mit dem Thema Marketing- Kommunikation im Internet auseinander setze

Authenticity is one of the most crucial, but also most contested concepts in literary and cultural studies. Hollowed out by postmodernist theory, it paradoxically enough persists as an important backdrop for the discussion of literature, film, and the visual arts. The essays in this volume explore perspectives on authenticity and case studies dealing with "the authentic". They thereby seek to show how the paradoxical persistence of authenticity in contemporary critical discourse can be turned into a fruitful point of departure for an analysis of literary texts, but also films, and the visual arts.