Ignition - How to Startup a Tech Startup illustrates in 48 short essays how entrepreneurs can become better entrepreneurs. The two startup champions, Andreas Bauer and Julian Hall, share their experience from working very successfully in mentoring, coaching, building and growing tech startups. The essays take an outside-in view, from the perspective of a client or an investor, and cover the full spectrum of aspects of startup life: technology and product, marketing and sales, funding and fundraising, team and execution.

"The 10 Secrets of Social Media Marketing - For Entrepreneurs & Business Owners" reveals the secrets of how to build powerful customer relationships using social media, getting complete strangers to evangelise your products or services, how to think just like your customers, the biggest social media mistakes and how to avoid them, why working backwards is the best way to go and many more.