Ignition - How to Startup a Tech Startup illustrates in 48 short
essays how entrepreneurs can become better entrepreneurs. The two
startup champions, Andreas Bauer and Julian Hall, share their
experience from working very successfully in mentoring, coaching,
building and growing tech startups. The essays take an outside-in
view, from the perspective of a client or an investor, and cover
the full spectrum of aspects of startup life: technology and
product, marketing and sales, funding and fundraising, team and
execution.
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