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Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
For some time already, a discourse within the field of Translation Studies has increasingly focused on the translator, his/her translation properties and mental processes resulting from their application. Recent years and advances in technology have opened up many possibilities of gaining a deeper insight into these processes. This publication presents the theoretical foundations, the results of scientific experiments, and a broad range of questions to be asked and answered by eye-tracking supported translation studies. The texts have been arranged into two thematic parts. The first part consists of texts dedicated to the theoretical foundations of Translation Studies-oriented eye-tracking research. The second part includes texts discussing the results of the experiments that were carried out.
Der Band enthalt Beitrage, die einem breiten Spektrum an Problemen aus dem Bereich der Unternehmenskommunikationsforschung gewidmet sind. Es offenbaren sich dabei viele Standpunkte, die allesamt zur Erweiterung des Wissenshorizonts beitragen und dazu verhelfen koennen, unterschiedliche Herangehensweisen kennenzulernen. Die meisten der prasentierten Beitrage stellen Forschungsergebnisse von Mitarbeitern der Universitat Warschau und der Universitat Rzeszow dar. Beide Orte nehmen bei der Erforschung der polnisch-deutschen Unternehmenskommunikation und des Wirtschaftsdeutschen in der germanistischen Landschaft Polens eine besondere Stellung ein.
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