The fully revised edition of the most comprehensive and up-to-date reference on print production

A II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, "A Guide to Graphic Print Production, Third Edition" is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more.

A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archivingCovers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color managementIs full color throughout, with updated images and screenshotsIncludes sidebars offering design tips, troubleshooting hints, and key points to consider for very stage of design

Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, "A Guide to Graphic Print Production, Third Edition" is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.